Lincoln Financial Sports coverage of the 2007 ACC and SEC basketball tournaments will feature opening segments with music video from multi platinum-selling Mercury duo Sugarland.
February 26, 2007 (Press Release) --
Charlotte, NC (February 26, 2007) – Raycom Sports / Lincoln Financial Sports coverage of the 2007 ACC basketball tournament and Lincoln Financial Sports coverage of the 2007 SEC basketball tournament will feature opening segments with music video from multi platinum-selling Mercury duo Sugarland.
The videos, which will run at the beginning of every session in the tournaments, will feature exciting highlights from this year's ACC and SEC games, along with clips from the video to their current top 10 Billboard hit “Settlin’”.
The song, which can be found on their current album Enjoy the Ride, evokes feelings of not taking anything less than everything, which in this case would mean the tournament championship. Coverage for both the ACC and SEC tournaments starts on Thursday, March 8.
Sugarland joins a list of star studded performers who have worked on openings for Lincoln Financial Sport’s / Raycom Sport’s football and basketball productions. Artists have included Alison Krauss, Brooks and Dunn, and Ricky Skaggs. “Bands like Sugarland help to bring out the entertainment value of sports by enhancing the viewers experience,” said David Barringer, producer Lincoln Financial Sports.
For more information regarding the 2007 ACC and SEC basketball tournaments visit www.LFSports.com.
Sugarland, comprised of Jennifer Nettles and Kristian Bush, is coming off a stellar 2006 year. They won an Academy of Country Music Award for “New Duo or Group,” and Nettles picked up a Grammy for “Best Country Collaboration with Vocals” for “Who Says You Can’t Go Home,” her duet with Bon Jovi. Both Enjoy the Ride, their sophomore record containing “Settlin” and the smash #1 hit “Want To,” and their successful debut album Twice the Speed of Life, are in store now.
Lincoln Financial Sports a member of Lincoln Financial Group began regional television syndication of ACC Basketball in 1982 as co-rights holder in partnership with Raycom Sports. The company added ACC Football in 1984, SEC Basketball in 1986, SEC Football in 1992, and Aaron’s Football Saturday’s in the South in 2004 to their roster of sports products. Lincoln Financial Sports broadcasts season-long schedules of live, televised games across a network of more than 70 stations throughout the Southeast.
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For further information, contact:
Mark Gendle
Lincoln Financial Sports
704-374-3907
Mark.Gendle@lfg.com
For further information on Sugarland, contact:
Amber Williams
615-524-7516
Amber.williams@umusic.com
Visit www.sugarlandmusic.com or www.umgnashville.com
The videos, which will run at the beginning of every session in the tournaments, will feature exciting highlights from this year's ACC and SEC games, along with clips from the video to their current top 10 Billboard hit “Settlin’”.
The song, which can be found on their current album Enjoy the Ride, evokes feelings of not taking anything less than everything, which in this case would mean the tournament championship. Coverage for both the ACC and SEC tournaments starts on Thursday, March 8.
Sugarland joins a list of star studded performers who have worked on openings for Lincoln Financial Sport’s / Raycom Sport’s football and basketball productions. Artists have included Alison Krauss, Brooks and Dunn, and Ricky Skaggs. “Bands like Sugarland help to bring out the entertainment value of sports by enhancing the viewers experience,” said David Barringer, producer Lincoln Financial Sports.
For more information regarding the 2007 ACC and SEC basketball tournaments visit www.LFSports.com.
Sugarland, comprised of Jennifer Nettles and Kristian Bush, is coming off a stellar 2006 year. They won an Academy of Country Music Award for “New Duo or Group,” and Nettles picked up a Grammy for “Best Country Collaboration with Vocals” for “Who Says You Can’t Go Home,” her duet with Bon Jovi. Both Enjoy the Ride, their sophomore record containing “Settlin” and the smash #1 hit “Want To,” and their successful debut album Twice the Speed of Life, are in store now.
Lincoln Financial Sports a member of Lincoln Financial Group began regional television syndication of ACC Basketball in 1982 as co-rights holder in partnership with Raycom Sports. The company added ACC Football in 1984, SEC Basketball in 1986, SEC Football in 1992, and Aaron’s Football Saturday’s in the South in 2004 to their roster of sports products. Lincoln Financial Sports broadcasts season-long schedules of live, televised games across a network of more than 70 stations throughout the Southeast.
####
For further information, contact:
Mark Gendle
Lincoln Financial Sports
704-374-3907
Mark.Gendle@lfg.com
For further information on Sugarland, contact:
Amber Williams
615-524-7516
Amber.williams@umusic.com
Visit www.sugarlandmusic.com or www.umgnashville.com
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