(Houston, Texas) Dr. Marilyn Kern Foxworth will be the featured speaker at Nichols College on March 7. She will discuss the impact of negative advertising images on multicultural consumers.
March 5, 2007 (Press Release) --
KERN FOXWORTH NICHOLS’ COLLEGE DIVERSITY PROGRAM SPEAKER
Houston, TX (February 27, 2007) Dr. Marilyn Kern Foxworth, APR, President/CEO of Kern Foxworth International in Houston, Texas, will be the featured speaker at Nichols College on March 7. The presentation, sponsored by the Robert C. Fisher Cultural and Policy Institute, is one of the cultural events organized each year through the Institute’s Diversity Enrichment Program. The program allows students to interact with an array of diverse leaders who shape our world today.
Kern Foxworth, an internationally acclaimed marketing and public relations expert and diversity trainer, will discuss the topic, “Facing the Future: Multicultural Marketing in a Changing World.” An acclaimed speaker, she uses provocative images and messages to illustrate how the mass media and other communications can alienate or cultivate racially diverse consumers in every facet of society. She is the author of the bestselling Aunt Jemima, Uncle Ben and Rastus: Blacks in Advertising, Yesterday, Today and Tomorrow, which has a foreword written by Alex Haley, and has written four other books and 85 publications.
Her latest book, Ebonessence: Dark Daughters of Divine Destiny, forthcoming Spring 2007, is a compilation of empowering original poetry which addresses stereotypical images of black women throughout the world, in addition to other topics. In the New York Times, Kern Foxworth asserts that pejorative portrayals of Black women are harmful to them and to others because, “Not only are we being given images of who we are supposed to be, but others are formulating their images of us based on that.”
The first person of color in the nation to receive a Ph.D. with a concentration in advertising, as well as public relations, Public Relations Quarterly dubbed her one of the brightest public relations practitioners in the nation. Audiences worldwide have been enlightened by her presentations in Africa, Asia, Europe, Central America, North America and the Middle East; her commentary has been sought and showcased on CNBC, BET, CNN, NPR, French (Canadian) Television, African TV, British TV, Advertising Age, AdWeek, USA Today, The New York Times, Black Enterprise and the Wall Street Journal.
Multicultural markets, composed of Latino, Asian, African-American and Native American racial groups, now account for approximately one-third of the national population. Hispanics became the largest multicultural group in 2002 and, subsequently, outpaced the annual disposal income of African Americans in 2007. According to Jeff Humphreys, Director of the Selig Center for Economic Growth, multicultural consumers, who currently have an aggregate buying power of $1.5 trillion, are projected to have $1.7 trillion to spend by 2010.
EDITORS: Speaker is available for pre and post media interviews.
Houston, TX (February 27, 2007) Dr. Marilyn Kern Foxworth, APR, President/CEO of Kern Foxworth International in Houston, Texas, will be the featured speaker at Nichols College on March 7. The presentation, sponsored by the Robert C. Fisher Cultural and Policy Institute, is one of the cultural events organized each year through the Institute’s Diversity Enrichment Program. The program allows students to interact with an array of diverse leaders who shape our world today.
Kern Foxworth, an internationally acclaimed marketing and public relations expert and diversity trainer, will discuss the topic, “Facing the Future: Multicultural Marketing in a Changing World.” An acclaimed speaker, she uses provocative images and messages to illustrate how the mass media and other communications can alienate or cultivate racially diverse consumers in every facet of society. She is the author of the bestselling Aunt Jemima, Uncle Ben and Rastus: Blacks in Advertising, Yesterday, Today and Tomorrow, which has a foreword written by Alex Haley, and has written four other books and 85 publications.
Her latest book, Ebonessence: Dark Daughters of Divine Destiny, forthcoming Spring 2007, is a compilation of empowering original poetry which addresses stereotypical images of black women throughout the world, in addition to other topics. In the New York Times, Kern Foxworth asserts that pejorative portrayals of Black women are harmful to them and to others because, “Not only are we being given images of who we are supposed to be, but others are formulating their images of us based on that.”
The first person of color in the nation to receive a Ph.D. with a concentration in advertising, as well as public relations, Public Relations Quarterly dubbed her one of the brightest public relations practitioners in the nation. Audiences worldwide have been enlightened by her presentations in Africa, Asia, Europe, Central America, North America and the Middle East; her commentary has been sought and showcased on CNBC, BET, CNN, NPR, French (Canadian) Television, African TV, British TV, Advertising Age, AdWeek, USA Today, The New York Times, Black Enterprise and the Wall Street Journal.
Multicultural markets, composed of Latino, Asian, African-American and Native American racial groups, now account for approximately one-third of the national population. Hispanics became the largest multicultural group in 2002 and, subsequently, outpaced the annual disposal income of African Americans in 2007. According to Jeff Humphreys, Director of the Selig Center for Economic Growth, multicultural consumers, who currently have an aggregate buying power of $1.5 trillion, are projected to have $1.7 trillion to spend by 2010.
EDITORS: Speaker is available for pre and post media interviews.
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