YTB Travel Affinity Program creates new revenue stream for nonprofits and provides free, turn-key marketing program. Aimee Fuszard, MA is a YTB Association Specialist based in Northern California.
March 5, 2007 (Press Release) --
According to GuideStar (April 2005) the two greatest challenges of a nonprofit are "finding the money to accomplish our mission" and "getting the word out about us and what we do". This seems to be beyond obvious yet how many fundraising programs and projects effectively meet both challenges?
Aimee Fuszard, MA, Association Specialist from Davis, CA has been working with nonprofit causes for more than fifteen years. She selected the YTB Travel Affinity program as a tool for helping the nonprofits she is passionate about. Fuszard chose the YTB program because "The YTB Travel Affinity Program is an innovative fundraising program that can produce a significant and consistent stream of funding without any additional donations or cost from members and supporters. Plus, the YTB program has a turn-key marketing system, to promote the fundraising program, that requires virtually no management. This program has given me the ability to help associations create a fresh stream of funding while having fun during the process."
Fuszard has found that to get the highest level of participation, a program must have two important characteristics. First, it should not ask individuals to do anything they are uncomfortable doing, and second, it should not ask them to do more than they already do.
Fuszard finds that asking supporters to book travel online, at the nonprofits privately branded travel website, meets both of the above requirements. With over 80% of travel booked online, simply choosing an alternate site for booking is an easy way for supporters to help their chosen causes.
To make sure that supporters remember to book travel at the association website, Fuszard assists in the implementation of a turn-key marketing system that continually communicates travel related information and reminders to supporters through existing communication channels. Customized marketing materials are delivered directly to the organization at no cost (minus printing) and without the need to hand over the association database. The association retains complete control over all communication. Fuszard simply ensures that the association effectively communicates with supporters about the travel website.
Fuszard experiences great satisfaction from sharing the YTB Travel Affinity program. Everyone loves to travel, and helping nonprofits with such a fun program has added great enjoyment to Fuszard's work.
Aimee Fuszard, MA, Association Specialist from Davis, CA has been working with nonprofit causes for more than fifteen years. She selected the YTB Travel Affinity program as a tool for helping the nonprofits she is passionate about. Fuszard chose the YTB program because "The YTB Travel Affinity Program is an innovative fundraising program that can produce a significant and consistent stream of funding without any additional donations or cost from members and supporters. Plus, the YTB program has a turn-key marketing system, to promote the fundraising program, that requires virtually no management. This program has given me the ability to help associations create a fresh stream of funding while having fun during the process."
Fuszard has found that to get the highest level of participation, a program must have two important characteristics. First, it should not ask individuals to do anything they are uncomfortable doing, and second, it should not ask them to do more than they already do.
Fuszard finds that asking supporters to book travel online, at the nonprofits privately branded travel website, meets both of the above requirements. With over 80% of travel booked online, simply choosing an alternate site for booking is an easy way for supporters to help their chosen causes.
To make sure that supporters remember to book travel at the association website, Fuszard assists in the implementation of a turn-key marketing system that continually communicates travel related information and reminders to supporters through existing communication channels. Customized marketing materials are delivered directly to the organization at no cost (minus printing) and without the need to hand over the association database. The association retains complete control over all communication. Fuszard simply ensures that the association effectively communicates with supporters about the travel website.
Fuszard experiences great satisfaction from sharing the YTB Travel Affinity program. Everyone loves to travel, and helping nonprofits with such a fun program has added great enjoyment to Fuszard's work.
Email
Print
SPAM
