Inventors with innovative consumer products invited to free invention review
March 6, 2007 (Press Release) --
Big Idea Group (BIG) is coming to New York. On April 14-15, the invention agency is bringing its Roadshow tour to town to discover the “next big idea.”
Before American Inventor—even before American Idol—BIG took to the road to meet with talented inventors to find promising inventions. As Michael Collins, CEO and founder of BIG explained, the company’s Roadshow differs from the American Inventor approach. “American Inventor is television so it has to be about the drama, the story. For us it’s all about the idea: how good and unique is it?”
BIG’s Roadshows give inventors an honest answer to that question. During the free, confidential sessions, Collins and his panel of experts offer inventors honest, constructive advice and tips about getting to market. They also appraise every idea to determine if it’s one BIG would like to represent to product-licensing companies.
While Big Idea’s selection rate is low—they choose to represent less than three percent of evaluated concepts—the good news for inventors is that once the company takes on an invention, it’s on BIG’s dime. That’s a welcome difference for inventors who are all too familiar with the 1-800 invention agencies that demand money to develop and represent products, yet often deliver little substantive value. Big Idea Group has been reviewed and validated by everyone from Forbes to The Wall Street Journal, The Clark Howard Show, and Good Morning America.
For BIG, the investment has paid off. The company now has over 60 products either under license or in the market. And where BIG began with a focus on children’s products, it has widely expanded its areas of interest to include consumer product goods; food, beverages, and packaging; personal media and technology; and promotional items. Clients and partners include Staples, Sunbeam, QVC, General Mills, and Kraft.
Participation is free but registration is required. Register online at www.BigIdeaGroup.net or by phone at 603-641-5955.
Before American Inventor—even before American Idol—BIG took to the road to meet with talented inventors to find promising inventions. As Michael Collins, CEO and founder of BIG explained, the company’s Roadshow differs from the American Inventor approach. “American Inventor is television so it has to be about the drama, the story. For us it’s all about the idea: how good and unique is it?”
BIG’s Roadshows give inventors an honest answer to that question. During the free, confidential sessions, Collins and his panel of experts offer inventors honest, constructive advice and tips about getting to market. They also appraise every idea to determine if it’s one BIG would like to represent to product-licensing companies.
While Big Idea’s selection rate is low—they choose to represent less than three percent of evaluated concepts—the good news for inventors is that once the company takes on an invention, it’s on BIG’s dime. That’s a welcome difference for inventors who are all too familiar with the 1-800 invention agencies that demand money to develop and represent products, yet often deliver little substantive value. Big Idea Group has been reviewed and validated by everyone from Forbes to The Wall Street Journal, The Clark Howard Show, and Good Morning America.
For BIG, the investment has paid off. The company now has over 60 products either under license or in the market. And where BIG began with a focus on children’s products, it has widely expanded its areas of interest to include consumer product goods; food, beverages, and packaging; personal media and technology; and promotional items. Clients and partners include Staples, Sunbeam, QVC, General Mills, and Kraft.
Participation is free but registration is required. Register online at www.BigIdeaGroup.net or by phone at 603-641-5955.
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