SEARCH MARKETING CHANGES

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 8, 2007 -- Google Search Marketing

A few Search Engine Marketing changes for Yahoo and Google pay per click advertising? There have been changes in both Google and Yahoo Search Engine Marketing Services. Adwords will still deliver both text and image ads that are targeted to your websites content. There will not be changes with local or regional targeting, your ads can appear only to people searching in a particular radius, state, city, or region. Now a company can easily target online customers within a 15 miles of you or 50 miles. Local business ads will also show up on Google Maps. People searching for information about your company will see your location, contact info., and your company image on the map of your area. Google has also added a few other new options to the control panel and new video ads are becoming more popular.

How Yahoo's new service changes will affect SEM

Recently Yahoo has totally redesigned their search marketing service tools. Ad details on the new account structure and what�s changing, selected keywords still be the foundation for search marketing accounts. The keywords that describe your company's products or services can still remain the same. From now on individual titles and descriptions will apply to multiple search keywords. This approach will cut down on the time spent generating an advertisers message. Keywords and ads will now be organized into ad groups according to Yahoo. Ad groups can have up to 1,000 keywords, with up to 20 ads that apply to those keywords. One or more ad groups will make up an ad campaign, they may contain as many as 1,000 ad groups. More new features, targeting, scheduling and budgeting at the ad campaign level giving you more control. This should ensure that clients campaigns are run in an efficient manor. All changes will affect sem-search marketing.com customers accounts .

More information can be found online at http://www.semsearch-marketing.com/

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