CBS SportsLine announced they are doubling the video bandwidth for NCAA March Madness on Demand (MMOD) service.
March 12, 2007 (Press Release) --
CBS SportsLine announced they are doubling the video bandwidth for NCAA March Madness on Demand (MMOD) service. MMOD is the online player that provides live streaming video from 56 games beginning with the first round of the NCAA Division I Men's Basketball Championship as they are broadcast by CBS Sports (game action only) and is offered completely free of charge.
NCAA March Madness on Demand is available at NCAAsports.com as well as via MMOD links on CBS SportsLine.com and CSTV.com. In 2006, MMOD was presented free of charge for the first time since its debut in 2003, producing tremendous traffic results with over 19 million video streams and five million visits, resulting in one of the largest live Internet events ever and one many experts called a watershed moment in media history.
To accommodate an even greater audience in 2007, CBS SportsLine has doubled the bandwidth capacity for MMOD. However, in order to effectively control a massive anticipated peak in demand during Thursday and Friday, March 15 and 16, access to the MMOD video player will be carefully managed using a "virtual waiting room." If demand exceeds peak capacity on the 15th, 16th or at any other point of the tournament virtual lines will form.
To have the best opportunity to view live streaming video from the NCAA Division I Men's Basketball Championship, fans are urged to pre-register for MMOD to obtain VIP status. Fans that don't have VIP status will be placed in the General Admission area where they will experience longer wait times to get into the MMOD player if it is full on game day(s).
"March Madness on Demand maximizes the Network's NCAA bundled rights and the full range of assets of the CBS Corporation," said Sean McManus, President, CBS News and Sports. "This new distribution of CBS Sports' game coverage, promoted by CSTV and available via CBS SportsLine.com and NCAAsports.com, has proven to build on the total NCAA championship experience for NCAA basketball fans everywhere."
"March Madness on Demand is one of the most successful initiatives that the NCAA and the CBS Corporation has implemented when you couple evolving technology and the NCAA Division I Men's Basketball Championship," said Greg Shaheen, senior vice president for basketball and business strategies at the NCAA. "We continue to pursue new ways of growing the championship and our fan base. March Madness on Demand allows the NCAA and CBS to deliver the championship to a new technologically-savvy audience that previously may not have had the opportunity to view the championship."
Features of the 2007 NCAA(R) March Madness on Demand video player:
-- NEW! Larger MMOD Video Screen: In 2006, the MMOD video player screen measured 320 X 240 pixels. In 2007, the video screen has been enlarged to 480 X 360 pixels. (50% larger)
-- NEW! Live Radio Broadcasts: CBS SportsLine will provide streaming live audio from Westwood One's radio broadcasts of the first 56 games of the tournament via the MMOD player. These broadcasts will include the game that is being shown in each user's local CBS market (which is blacked-out on the MMOD video player).
-- NEW! At The Half: In 2007, CBS SportsLine will produce a LIVE halftime show for MMOD featuring CBS SportsLine's Jason Horowitz and a college coach (Norm Roberts, St. John's & TBD). Sponsored by AT&T, "At The Half" will start when the first game goes to halftime and continue all the way until the last game in that window returns to 2nd half action.
-- "Boss Button" -- Back by popular demand, the "Boss Button" is the one feature every MMOD user in the workplace should know about. One click of the "Boss Button" and the live video action on the screen will be replaced by a silent readymade spread sheet!
-- Full Tournament Scoreboard & Live Brackets -- Even while glued to the live video action, fans can follow all the games with the tournament scoreboard and brackets, both updated in real time, that are only a click away on the MMOD player.
-- Archived Footage -- Full-game archives will be available for all games of the first three rounds (through regional semis). Additionally, highlights packages will be available for all games. The MMOD player and archival footage will be accessible through April 10th.
To review the minimum system requirements for computers running the MMOD product, please visit the following page: http://www.ncaasports.com/mmod/faq
Author: Mihai Alexandru
Source: http://www.playfuls.com/
NCAA March Madness on Demand is available at NCAAsports.com as well as via MMOD links on CBS SportsLine.com and CSTV.com. In 2006, MMOD was presented free of charge for the first time since its debut in 2003, producing tremendous traffic results with over 19 million video streams and five million visits, resulting in one of the largest live Internet events ever and one many experts called a watershed moment in media history.
To accommodate an even greater audience in 2007, CBS SportsLine has doubled the bandwidth capacity for MMOD. However, in order to effectively control a massive anticipated peak in demand during Thursday and Friday, March 15 and 16, access to the MMOD video player will be carefully managed using a "virtual waiting room." If demand exceeds peak capacity on the 15th, 16th or at any other point of the tournament virtual lines will form.
To have the best opportunity to view live streaming video from the NCAA Division I Men's Basketball Championship, fans are urged to pre-register for MMOD to obtain VIP status. Fans that don't have VIP status will be placed in the General Admission area where they will experience longer wait times to get into the MMOD player if it is full on game day(s).
"March Madness on Demand maximizes the Network's NCAA bundled rights and the full range of assets of the CBS Corporation," said Sean McManus, President, CBS News and Sports. "This new distribution of CBS Sports' game coverage, promoted by CSTV and available via CBS SportsLine.com and NCAAsports.com, has proven to build on the total NCAA championship experience for NCAA basketball fans everywhere."
"March Madness on Demand is one of the most successful initiatives that the NCAA and the CBS Corporation has implemented when you couple evolving technology and the NCAA Division I Men's Basketball Championship," said Greg Shaheen, senior vice president for basketball and business strategies at the NCAA. "We continue to pursue new ways of growing the championship and our fan base. March Madness on Demand allows the NCAA and CBS to deliver the championship to a new technologically-savvy audience that previously may not have had the opportunity to view the championship."
Features of the 2007 NCAA(R) March Madness on Demand video player:
-- NEW! Larger MMOD Video Screen: In 2006, the MMOD video player screen measured 320 X 240 pixels. In 2007, the video screen has been enlarged to 480 X 360 pixels. (50% larger)
-- NEW! Live Radio Broadcasts: CBS SportsLine will provide streaming live audio from Westwood One's radio broadcasts of the first 56 games of the tournament via the MMOD player. These broadcasts will include the game that is being shown in each user's local CBS market (which is blacked-out on the MMOD video player).
-- NEW! At The Half: In 2007, CBS SportsLine will produce a LIVE halftime show for MMOD featuring CBS SportsLine's Jason Horowitz and a college coach (Norm Roberts, St. John's & TBD). Sponsored by AT&T, "At The Half" will start when the first game goes to halftime and continue all the way until the last game in that window returns to 2nd half action.
-- "Boss Button" -- Back by popular demand, the "Boss Button" is the one feature every MMOD user in the workplace should know about. One click of the "Boss Button" and the live video action on the screen will be replaced by a silent readymade spread sheet!
-- Full Tournament Scoreboard & Live Brackets -- Even while glued to the live video action, fans can follow all the games with the tournament scoreboard and brackets, both updated in real time, that are only a click away on the MMOD player.
-- Archived Footage -- Full-game archives will be available for all games of the first three rounds (through regional semis). Additionally, highlights packages will be available for all games. The MMOD player and archival footage will be accessible through April 10th.
To review the minimum system requirements for computers running the MMOD product, please visit the following page: http://www.ncaasports.com/mmod/faq
Author: Mihai Alexandru
Source: http://www.playfuls.com/
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