Stephen C. Rose, username "esto", has announced a Triple Crown approach to web business that is both iconoclastic and risky. But he argues it is better than what most marketers are up to.
March 17, 2007 (Press Release) --
New York, March 17, 2007 -- Stephen Rose, whose username is esto, announced today that he is turning his back on what he called "conventional" Web businesses in favor of what he called a "calculated risk that could bring a lot more wealth to a lot more people."
A veteran Web marketer, Rose's announcement was made in connection with the launch of "esto's Triple Crown" on his Make Extra Money blog and his home domain at stephencrose.ws.
"The Web is glutted with promises of income that are flat-out lies. Each such promise generates income to the marketer who is trying to sell the latest e-book or software that will bring tens of thousands to the purchaser. This is no less cut-throat than the on-the-ground seminars that cost aspiring millionaires thousands upon thousands of dollars to attend," Rose said.
Rose admitted that he had come to a dead end as a marketer of products designed to "help" people succeed. "I dipped into it against my better judgement and quit when I realized that there was no way anyone could sell warmed over marketing advice and hold his or her head up and be proud of it.
"Yet this sale of information by so-called affiliate marketers, led by self-appointed marketing gurus, is exactly what is being urged all over the Internet marketing scene.
"My Triple Crown program grapples seriously with three essential aspects of success in Web business."
Rose outlined his Triple Crown approach:
"There is first the need for a community and a base on the Web. If you are going to sell something you need a place you can gather your group. Social networking does not do it entirely. It is much better to have an environment where you can both commmunicate as friends AND learn the ropes of Web business.
"Next there is a need for serious training. The worst thing that can happen is to deluge people with a zillion programs that will help them in their business and leave them with no sense of progress or real learning under their belt."
The the community element in Rose's Plan Search Big Daddy where he has gathered almost 600 marketers in the last several months.
"We are growing our community by around 100 a week," Rose said.
The training element is achieved by moving members of his Search Big Daddy group into Veretekk, a company made up of Web marketers who actually go to school in online training sessions while learning, hands-on, to generate leads and move web traffic to their sites.
Veretekk and Search Big Daddy are the first two elements of Rose's triple crown.
"The most controversial," Rose says, "is the third element, the one I am depending upon to be the income producer. This is our Residual Income Opportunity and it is both an investment and a business."
Rose says the Residual Income Opportunity has been paying out like clockwork on member investments for two years and that it is as solid as any opportunity he has seen. He argues that a marketer who follows his program can confine his or her investment in the Residual Income Opportunity to $1000 and generate a growing monthly income because of the exceptional structure of the business.
"our Residual Income Opportunity pledges to pay exactly three times one's investment over a period of 15 months or, more exactly, 15 thirty-day periods.
"Our Residual Income Opportunity is qualitatively removed from the typical Web business," Rose adds. "In the first place, there is no attrition. The business may be a risk as all investments are risks, but as long as it pays at a 3-1 rate over 15 months, no one is going to leave."
Rose says that the risk involved in making a $1000 investment in this Residual Income Opportunity is no greater than the risk that anyone entering online business faces -- failure.
"Experts claim failure rates as high as 98 or 99 percent," Rose says. "I would rather bet on our Residual Income Opportunity than on the possibility that I will actually earn a monthly income that keeps growing from any network marketing company or affiliate selling program."
When asked why anyone bothers to market at all if they can passively invest in the Residual Income Opportunity, without recruiting or any other obligation, Rose says that that is the positive reason that existing marketers should become involved.
"Investors in our Residual Income Opportunity who promote it are entitled to various percentages -- paid by the company -- of the purchases of the people they refer. This can be commissions and bonuses. Such compensation is over and above the three times increase a passive investor gets."
Rose says his move to link solid and inexpensive training to eventual involvement in the Residual Income Opportunity is a way of ensuring that there will be a reward for the effort involved in learning the ropes of promotion, lead generation and site optimization.
Rose says his Triple Crown approach will simplify the lives of those who accept it. There will be no more serial program-jumpers, he says, moving from one thing to another with the hope of hitting pay dirt.
"Marketers in my group have many businesses. I too have many businesses. But the inauguration of the Triple Crown approach is a way of saying, Let's get real. It's like a songwriter who writes 1000 songs and has one hit that dwarfs the others -- like Tennessee Waltz."
To those who are critical of taking an off-shore investment company as the business one depends on to deliver income, he responds that he is not insisting on participation, merely suggesting that it is an option that is more viable than anything else he has found since he began marketing on the Web in the late 1990s.
"It is spelled out at stephencrose.ws" amd on my blog at http://stephencrosehome.blogspot.com/
"This is my way of saying sayonara to all the fluff, all the wasted effort, and the endless flow of useless informational products and software for marketers. Sooner or later that world is going to crumble and the entire edifice of guru-marketing will simply be exposed for what it is -- like the Wizard of Oz."
Rose admits he could be the one with egg on his face if our Residual Income Opportunity does not maintain its record of success.
"As I say, I will take that risk over the incessant flow of launches, opportunities and such. And I will guide the people I am leading to learn how to market well and effectively, so that whatever business they finally select they will succeed in."
Rose explained that the reference to our Residual Income Opportunity is his way of following to the letter the comany's Terms, which make acces to the company's official site and information a matter of personal contact. Rose deals directly on a one to one basis with interested persons.
A veteran Web marketer, Rose's announcement was made in connection with the launch of "esto's Triple Crown" on his Make Extra Money blog and his home domain at stephencrose.ws.
"The Web is glutted with promises of income that are flat-out lies. Each such promise generates income to the marketer who is trying to sell the latest e-book or software that will bring tens of thousands to the purchaser. This is no less cut-throat than the on-the-ground seminars that cost aspiring millionaires thousands upon thousands of dollars to attend," Rose said.
Rose admitted that he had come to a dead end as a marketer of products designed to "help" people succeed. "I dipped into it against my better judgement and quit when I realized that there was no way anyone could sell warmed over marketing advice and hold his or her head up and be proud of it.
"Yet this sale of information by so-called affiliate marketers, led by self-appointed marketing gurus, is exactly what is being urged all over the Internet marketing scene.
"My Triple Crown program grapples seriously with three essential aspects of success in Web business."
Rose outlined his Triple Crown approach:
"There is first the need for a community and a base on the Web. If you are going to sell something you need a place you can gather your group. Social networking does not do it entirely. It is much better to have an environment where you can both commmunicate as friends AND learn the ropes of Web business.
"Next there is a need for serious training. The worst thing that can happen is to deluge people with a zillion programs that will help them in their business and leave them with no sense of progress or real learning under their belt."
The the community element in Rose's Plan Search Big Daddy where he has gathered almost 600 marketers in the last several months.
"We are growing our community by around 100 a week," Rose said.
The training element is achieved by moving members of his Search Big Daddy group into Veretekk, a company made up of Web marketers who actually go to school in online training sessions while learning, hands-on, to generate leads and move web traffic to their sites.
Veretekk and Search Big Daddy are the first two elements of Rose's triple crown.
"The most controversial," Rose says, "is the third element, the one I am depending upon to be the income producer. This is our Residual Income Opportunity and it is both an investment and a business."
Rose says the Residual Income Opportunity has been paying out like clockwork on member investments for two years and that it is as solid as any opportunity he has seen. He argues that a marketer who follows his program can confine his or her investment in the Residual Income Opportunity to $1000 and generate a growing monthly income because of the exceptional structure of the business.
"our Residual Income Opportunity pledges to pay exactly three times one's investment over a period of 15 months or, more exactly, 15 thirty-day periods.
"Our Residual Income Opportunity is qualitatively removed from the typical Web business," Rose adds. "In the first place, there is no attrition. The business may be a risk as all investments are risks, but as long as it pays at a 3-1 rate over 15 months, no one is going to leave."
Rose says that the risk involved in making a $1000 investment in this Residual Income Opportunity is no greater than the risk that anyone entering online business faces -- failure.
"Experts claim failure rates as high as 98 or 99 percent," Rose says. "I would rather bet on our Residual Income Opportunity than on the possibility that I will actually earn a monthly income that keeps growing from any network marketing company or affiliate selling program."
When asked why anyone bothers to market at all if they can passively invest in the Residual Income Opportunity, without recruiting or any other obligation, Rose says that that is the positive reason that existing marketers should become involved.
"Investors in our Residual Income Opportunity who promote it are entitled to various percentages -- paid by the company -- of the purchases of the people they refer. This can be commissions and bonuses. Such compensation is over and above the three times increase a passive investor gets."
Rose says his move to link solid and inexpensive training to eventual involvement in the Residual Income Opportunity is a way of ensuring that there will be a reward for the effort involved in learning the ropes of promotion, lead generation and site optimization.
Rose says his Triple Crown approach will simplify the lives of those who accept it. There will be no more serial program-jumpers, he says, moving from one thing to another with the hope of hitting pay dirt.
"Marketers in my group have many businesses. I too have many businesses. But the inauguration of the Triple Crown approach is a way of saying, Let's get real. It's like a songwriter who writes 1000 songs and has one hit that dwarfs the others -- like Tennessee Waltz."
To those who are critical of taking an off-shore investment company as the business one depends on to deliver income, he responds that he is not insisting on participation, merely suggesting that it is an option that is more viable than anything else he has found since he began marketing on the Web in the late 1990s.
"It is spelled out at stephencrose.ws" amd on my blog at http://stephencrosehome.blogspot.com/
"This is my way of saying sayonara to all the fluff, all the wasted effort, and the endless flow of useless informational products and software for marketers. Sooner or later that world is going to crumble and the entire edifice of guru-marketing will simply be exposed for what it is -- like the Wizard of Oz."
Rose admits he could be the one with egg on his face if our Residual Income Opportunity does not maintain its record of success.
"As I say, I will take that risk over the incessant flow of launches, opportunities and such. And I will guide the people I am leading to learn how to market well and effectively, so that whatever business they finally select they will succeed in."
Rose explained that the reference to our Residual Income Opportunity is his way of following to the letter the comany's Terms, which make acces to the company's official site and information a matter of personal contact. Rose deals directly on a one to one basis with interested persons.
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