U.S. researchers say they've found simulated emotions of digital faces on Web sites have an impact on potential customers who view and interact with them.
March 21, 2007 (Press Release) --
U.S. researchers say they've found simulated emotions of digital faces on Web sites have an impact on potential customers who view and interact with them.
The Ohio State University study found digital characters might be better merchants if they act consistently happy, even if the products they're selling -- such as novels -- are intrinsically sad.
Assistant Professor Li Gong said his study is important for many applications, especially electronic commerce, learning and entertainment.
Many Web sites feature digital human-like characters, also called avatars or agents. Gong's research suggests people are more influenced by happy characters.
Gong said the explanation for that rests in the fact "emotion is an indispensable element in human communication" and is becoming more essential as the use of digital characters grows.
The study appears in the International Journal of Human-Computer Studies.
Source: http://www.playfuls.com/
The Ohio State University study found digital characters might be better merchants if they act consistently happy, even if the products they're selling -- such as novels -- are intrinsically sad.
Assistant Professor Li Gong said his study is important for many applications, especially electronic commerce, learning and entertainment.
Many Web sites feature digital human-like characters, also called avatars or agents. Gong's research suggests people are more influenced by happy characters.
Gong said the explanation for that rests in the fact "emotion is an indispensable element in human communication" and is becoming more essential as the use of digital characters grows.
The study appears in the International Journal of Human-Computer Studies.
Source: http://www.playfuls.com/
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