March 21, 2007 (Press Release) --
The Magenta solution allows TI to assess potential cargoes in the marketplace, match these against its vessels’ specifications and calculate voyage profitability. Further, unlike traditional rules-based systems, multi-agent technology responds to real world changes affecting a schedule and re-plans the most advantageous schedule at that point in time. For instance, when a new cargo is available, the system decides on the optimum vessel for the cargo, based on TI’s fleet strategy.
Jon Birkholm, Deputy CEO at Tankers (UK) Agencies, said "We are pleased to be running the live version of this software and already see its benefits. Operating and scheduling a large fleet requires constant attention. We need to react speedily for customers, providing schedule and vessel flexibility to meet their cargo programs and we need to make optimum use of the vessels to keep unproductive idle time to a minimum. Ocean is helping us to maintain our high service standards.”
Frank Lee, Executive Chairman of Magenta added: “The adoption of this unique technology is indicative of TI’s innovative and open-minded approach to their operations and we look forward to more companies following their lead.”
Applied to resolving Tankers International’s scheduling requirements, Magenta’s Ocean fleet scheduling software:
• Generates and ranks all feasible shipping options for all vessels within seconds,
• Calculates detailed Activity Based Costing, Key Performance Indicators and financial results based on scheduling decisions,
• Delivers effective management of shipping data on a state-of-the art platform,
• Provides a web-based application for effective global team working.
A free demo of Magenta’s Ocean Fleet Scheduling Software is available online on Magenta’s Website; http://www.magenta-technology.com/solutionsandservices/oceanscheduling/demo/
Jon Birkholm, Deputy CEO at Tankers (UK) Agencies, said "We are pleased to be running the live version of this software and already see its benefits. Operating and scheduling a large fleet requires constant attention. We need to react speedily for customers, providing schedule and vessel flexibility to meet their cargo programs and we need to make optimum use of the vessels to keep unproductive idle time to a minimum. Ocean is helping us to maintain our high service standards.”
Frank Lee, Executive Chairman of Magenta added: “The adoption of this unique technology is indicative of TI’s innovative and open-minded approach to their operations and we look forward to more companies following their lead.”
Applied to resolving Tankers International’s scheduling requirements, Magenta’s Ocean fleet scheduling software:
• Generates and ranks all feasible shipping options for all vessels within seconds,
• Calculates detailed Activity Based Costing, Key Performance Indicators and financial results based on scheduling decisions,
• Delivers effective management of shipping data on a state-of-the art platform,
• Provides a web-based application for effective global team working.
A free demo of Magenta’s Ocean Fleet Scheduling Software is available online on Magenta’s Website; http://www.magenta-technology.com/solutionsandservices/oceanscheduling/demo/

Tankers International (TI)uses Magenta's leading edge multi-agent software (Ocean) to help identify and schedule the most profitable combination of cargoes for its fleet of more than 40 vessels.
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