Sidewalk signs present retailers with a unique opportunity to reach out to potential customers with timely messages to bring them into the store.
March 23, 2007 (Press Release) --
March 23, 2007: ST. LOUIS, MO – Retailers are constantly seeking different ways to speak to and attract new customers to their store. Some retailers are learning that, when used effectively, sidewalk signs provide a convenient means for reaching out to customers in passing, with a timely message.
Sidewalk signs have been an effective medium for drawing in customers for generations. Today retailers are rediscovering the unique nature of sidewalk signs and putting them to use all over again to attract customers in front of their stores.
“Sidewalk signs are effective because they’re timely,” Nu-Era Vice President of Sales and Marketing Jim Minard said. “Retailers typically use them to lure in passing foot or vehicle traffic with a current special or promotion.”
Minard’s company, Nu-Era, is a leading provider of store fixtures and supplies to retailers across the country. They carry a number of different sidewalk sign designs at their website, www.nu-era.com.
Sidewalk signs come in a wide variety of styles. The most popular is the A-frame sign that have been seen in movies, on TV and on sidewalks in a lot of small towns and big cities worldwide. In recent years, swinging sidewalk signs have also grown in popularity. According to Minard, the best sidewalk signs are ones that can be easily changed with either preexisting marquee letters or an erasable marker.
Minard recommends using creativity when implementing a sidewalk sign advertising program. He recommends that retailers change their promotions and their sign often to keep people interested in the message. Some retailers like to put out clever sayings that are frequently changed along with their promotions to keep regular passers-by coming “back to the well” for more.
“Experiment a bit to find out what touches people,” Minard said. “Keep a log of how customers respond to different messages and you’ll develop a solid understanding of the words, promotions and communication techniques that your target customers best respond to.”
Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com. Visit the company’s blog at www.retailstoresupplyinfo.com.
Sidewalk signs have been an effective medium for drawing in customers for generations. Today retailers are rediscovering the unique nature of sidewalk signs and putting them to use all over again to attract customers in front of their stores.
“Sidewalk signs are effective because they’re timely,” Nu-Era Vice President of Sales and Marketing Jim Minard said. “Retailers typically use them to lure in passing foot or vehicle traffic with a current special or promotion.”
Minard’s company, Nu-Era, is a leading provider of store fixtures and supplies to retailers across the country. They carry a number of different sidewalk sign designs at their website, www.nu-era.com.
Sidewalk signs come in a wide variety of styles. The most popular is the A-frame sign that have been seen in movies, on TV and on sidewalks in a lot of small towns and big cities worldwide. In recent years, swinging sidewalk signs have also grown in popularity. According to Minard, the best sidewalk signs are ones that can be easily changed with either preexisting marquee letters or an erasable marker.
Minard recommends using creativity when implementing a sidewalk sign advertising program. He recommends that retailers change their promotions and their sign often to keep people interested in the message. Some retailers like to put out clever sayings that are frequently changed along with their promotions to keep regular passers-by coming “back to the well” for more.
“Experiment a bit to find out what touches people,” Minard said. “Keep a log of how customers respond to different messages and you’ll develop a solid understanding of the words, promotions and communication techniques that your target customers best respond to.”
Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com. Visit the company’s blog at www.retailstoresupplyinfo.com.
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