Signola Inc. announces new identity and corporate branding strategy with new logo and Website
March 26, 2007 (Press Release) --
PRESS RELEASE
FOR IMMEDIATE RELEASE
March 27, 2007
Toronto, Ontario, March 27, 2007 – Signola Inc., innovators of digital sign networks, today announced the launch of a new identity and corporate branding strategy. A unique “hummingbird” logo and a powerful new blue and gold color scheme will help define the character of Signola and its distinct offerings.
A recent Arbitron study showed that close to 30% of retail digital signage viewers have made an unplanned purchase and 42% of retail digital signage viewers would shop in a store that has digital signage, if given the choice.
“These numbers help create a compelling argument for our networks” explained Arie Kizel, CEO of Signola Inc.
“Now that the value of digital signage is known, large retail chains are eager to get on board, but quickly discover that setting up a national network is complex, expensive and time consuming – and beyond the core competencies of their marketing departments.”
With infrastructure and processes already in place, Signola can quickly overcome these hurdles. Large scale networks and national advertising campaigns can be launched in days and not months.
“Hummingbirds are fast, graceful and can easily maneuver – and they are integral in the pollination process, just as Signola is poised to spread your message across our network.”
In conjunction with the new branding strategy, Signola has re-launched its corporate Website at http://www.signola.com.
ABOUT SIGNOLA
Signola Inc. is a privately owned Canadian corporation in business to develop and operate digital signage network channels. For more information please visit www.Signola.com or call 416-633-1746.
PRESS RELEASE
FOR IMMEDIATE RELEASE
March 27, 2007
Toronto, Ontario, March 27, 2007 – Signola Inc., innovators of digital sign networks, today announced the launch of a new identity and corporate branding strategy. A unique “hummingbird” logo and a powerful new blue and gold color scheme will help define the character of Signola and its distinct offerings.
A recent Arbitron study showed that close to 30% of retail digital signage viewers have made an unplanned purchase and 42% of retail digital signage viewers would shop in a store that has digital signage, if given the choice.
“These numbers help create a compelling argument for our networks” explained Arie Kizel, CEO of Signola Inc.
“Now that the value of digital signage is known, large retail chains are eager to get on board, but quickly discover that setting up a national network is complex, expensive and time consuming – and beyond the core competencies of their marketing departments.”
With infrastructure and processes already in place, Signola can quickly overcome these hurdles. Large scale networks and national advertising campaigns can be launched in days and not months.
“Hummingbirds are fast, graceful and can easily maneuver – and they are integral in the pollination process, just as Signola is poised to spread your message across our network.”
In conjunction with the new branding strategy, Signola has re-launched its corporate Website at http://www.signola.com.
ABOUT SIGNOLA
Signola Inc. is a privately owned Canadian corporation in business to develop and operate digital signage network channels. For more information please visit www.Signola.com or call 416-633-1746.
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