Now with the social networking websites such as YouTube and MySpace, coupled with the advances in video online technology the time required to reach a tipping point has accelerated.
April 4, 2007 (Press Release) --
YouTube is more than just a source of viral videos that spread from inbox to inbox - YouTube can also be the best marketing tool that money can't buy. From the marketing antics of Blendtec with its popular series of "will it blend?" videos to the magical magnetic jewelry by Dynomighty Design small brands are making their way into a national marketplace armed with digital cameras, simplicity and creativity.
While Madison Avenue advertisers are looking for new ways to break through the noise smaller companies are using their creativity and low-budget production to stake out a national and even global piece of the online marketing pie. Case in point Terrence Kelleman the inventor of a creative jewelry line who used YouTube videos to launch his company Dynomighty Design onto the national marketplace with his mesmerizing video, "magic magnetic".
http://www.youtube.com/watch?v=Pf3z935R37E
The online experience has always enforced the democratization of ideas and now it is also playing a roll to flatten the marketing playing field to help small companies make their dreams come true, or at least help them get their 15 minutes of fame. More than just providing a little fame, YouTube and other online networking sites such as MySpace (which also has online video), are making it possible for smaller companies to get national attention. Online Music videos have catapulted bands such as OK GO from online video to late night TV spots and we the viewers have shared in the experience of building that recognition, one click at a time.
Case in point: A simple video with a white backdrop and one amazing bracelet which caught national attention over the week of Christmas that catapulted a small company of 3 into “an ambitious team of believers” recalls Terrence Kelleman from his new office in Brooklyn. Kelleman recounts, “I didn’t really have a marketing budget for the holidays with many costs building up around me, and so I decided to make some videos in my spare time after work to post on YouTube in hopes of getting some attention, it worked.”
Indeed it did work with over 2 million views that keep growing Kelleman’s small company is trying to keep up with demand. "That video has changed everything for our business" Kelleman recollects "until then we had been doing well but we were not meeting our sales goal for the holidays, then all of a sudden our biggest problem was getting orders filled fast enough."
The YouTube response for Kelleman’s videos has been phenomenal and continues to grow as they continue to post new videos and they have plans to update each product on their site with embedded video. While building a larger and larger audience of enthusiastic customers Dynomighty Design is building an entirely new marketing plan for 2007 based on the success of its online videos.
Keep your eyes out for the next big thing as many more small companies with creativity, ambition and the latest version imovie will soon be making their way to your inbox.
While Madison Avenue advertisers are looking for new ways to break through the noise smaller companies are using their creativity and low-budget production to stake out a national and even global piece of the online marketing pie. Case in point Terrence Kelleman the inventor of a creative jewelry line who used YouTube videos to launch his company Dynomighty Design onto the national marketplace with his mesmerizing video, "magic magnetic".
http://www.youtube.com/watch?v=Pf3z935R37E
The online experience has always enforced the democratization of ideas and now it is also playing a roll to flatten the marketing playing field to help small companies make their dreams come true, or at least help them get their 15 minutes of fame. More than just providing a little fame, YouTube and other online networking sites such as MySpace (which also has online video), are making it possible for smaller companies to get national attention. Online Music videos have catapulted bands such as OK GO from online video to late night TV spots and we the viewers have shared in the experience of building that recognition, one click at a time.
Case in point: A simple video with a white backdrop and one amazing bracelet which caught national attention over the week of Christmas that catapulted a small company of 3 into “an ambitious team of believers” recalls Terrence Kelleman from his new office in Brooklyn. Kelleman recounts, “I didn’t really have a marketing budget for the holidays with many costs building up around me, and so I decided to make some videos in my spare time after work to post on YouTube in hopes of getting some attention, it worked.”
Indeed it did work with over 2 million views that keep growing Kelleman’s small company is trying to keep up with demand. "That video has changed everything for our business" Kelleman recollects "until then we had been doing well but we were not meeting our sales goal for the holidays, then all of a sudden our biggest problem was getting orders filled fast enough."
The YouTube response for Kelleman’s videos has been phenomenal and continues to grow as they continue to post new videos and they have plans to update each product on their site with embedded video. While building a larger and larger audience of enthusiastic customers Dynomighty Design is building an entirely new marketing plan for 2007 based on the success of its online videos.
Keep your eyes out for the next big thing as many more small companies with creativity, ambition and the latest version imovie will soon be making their way to your inbox.
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