Expanding services to brides around the country Zurchers reveals new wedding website.
April 12, 2007 (Press Release) --
Bob Zurcher, President of Zurchers Party &Wedding Stores, released the steps Zurchers will be taking to better meet the needs of today’s bride. Zurcher stated, “When we started thinking about ways we could better serve our customers this year we decided to focus on brides.” Zurchers has always offered wedding supplies in their stores, but has never marketed to brides specifically. “Our lack of marketing in the past left us a huge window to work with as we thought about different ways to brand ourselves as a wedding store.”
The first area Zurchers has focused on is their website. Zurcher continued, “We decided that it would be hard to convince anyone we are wedding professionals when our website has the look and feel of a party store.” Zurchers is now creating a website with two completely different faces, one for their party division and the other for their wedding division. The Wedding face will focus on wedding supplies and services while providing a look and feel that a bride will trust, elegant and professional, with the same low prices. Our party face will continue to offer the same great services, but without the wedding supplies. There will be a button on the left side of each face to switch between the different themes.
The most exciting function of Zurchers’ wedding site is the ability to create and purchase custom wedding invitations online! You can walk through the process of selecting the fonts, the colors, the styles, and the invitations from your own home. Then you can see your invitation proof within seconds!
To offer the best service to their customers Zurchers will be putting a computer in each of their wedding sections. Zurcher finished by explaining how “the computers will have high-speed internet connections which will allow our brides to create their invitations in our store with one-on-one help
Bob Zurcher, President of Zurchers Party &Wedding Stores, released the steps Zurchers will be taking to better meet the needs of today’s bride. Zurcher stated, “When we started thinking about ways we could better serve our customers this year we decided to focus on brides.” Zurchers has always offered wedding supplies in their stores, but has never marketed to brides specifically. “Our lack of marketing in the past left us a huge window to work with as we thought about different ways to brand ourselves as a wedding store.”
The first area Zurchers has focused on is their website. Zurcher continued, “We decided that it would be hard to convince anyone we are wedding professionals when our website has the look and feel of a party store.” Zurchers is now creating a website with two completely different faces, one for their party division and the other for their wedding division. The Wedding face will focus on wedding supplies and services while providing a look and feel that a bride will trust, elegant and professional, with the same low prices. Our party face will continue to offer the same great services, but without the wedding supplies. There will be a button on the left side of each face to switch between the different themes.
The most exciting function of Zurchers’ wedding site is the ability to create and purchase custom wedding invitations online! You can walk through the process of selecting the fonts, the colors, the styles, and the invitations from your own home. Then you can see your invitation proof within seconds!
To offer the best service to their customers Zurchers will be putting a computer in each of their wedding sections. Zurcher finished by explaining how “the computers will have high-speed internet connections which will allow our brides to create their invitations in our store with one-on-one help
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