New Technology Platform Allows Event Marketers to Boost ROI by Accessing Live Metrics, Team Collaboration Portals and Advanced Business Intelligence Tools
April 12, 2007 (Press Release) --
Toronto, ON – April 12, 2007 – Starshot, a strategic event marketing services and technology company, announced today the rollout of its proprietary EPIC Event Intelligence Platform. Delivered exclusively through the Starshot client portal, EPIC is a browser-based platform that simplifies the entire lifecycle of B2B event marketing while accurately measuring sales revenue originating from events.
The EPIC Event Intelligence Platform addresses an industry-wide need for better managed, more quantifiable event marketing ROI. Based on leading-edge Microsoft technologies, EPIC incorporates best practices and B2B event marketing strategies derived from over 500 events executed by Starshot for clients that include some of the world’s largest technology and telecommunications companies.
“In recent years, events have proven to be the most effective marketing tactic for generating qualified leads. As a result we have seen B2B marketers significantly expand their event programs and budgets, requiring greater accountability and quantifiable returns,” said Brad Friesen managing partner at Starshot. “EPIC is the product of a multi-year development investment by Starshot to meet the demand by bringing proven best practices and advanced technologies together into a powerful event intelligence platform.”
Going beyond other event management software, EPIC is the first true event intelligence platform developed to specifically integrate into the B2B sales cycle. The platform provides deep functionality delivered through a user friendly portal environment. EPIC also includes a customized CRM module that allows for closed-loop lead tracking which results in cost-per-lead and cost-per-sale data for Starshot clients.
The Top Five Benefits of EPIC include:
1. Live Event Metrics
2. Automated Event Workflow
3. Team Collaboration Portals
4. CRM Lead Tracking
5. Custom Analytics and Dashboards
Technologies utilized within EPIC include the 2007 Microsoft Office System, SharePoint Server Enterprise 2007, SQL Server 2005, Groove Server 2007, a custom event marketing module created for Microsoft CRM 3.0 and proprietary software developed by Starshot.
Click here to learn more about the EPIC Event Intelligence Platform.
For more information contact:
Brad Friesen| Managing Partner
STARSHOT Strategic Event Marketing
3555 Lakeshore Blvd West, Toronto, ON
Canada M8W 1P4
T.416.503.8362
bfriesen[at]starshot[dot]com
Microsoft, the 2007 Microsoft Office System, SharePoint Server Enterprise 2007, SQL Server 2005, Groove Server 2007 and Microsoft CRM 3.0 are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
The EPIC Event Intelligence Platform addresses an industry-wide need for better managed, more quantifiable event marketing ROI. Based on leading-edge Microsoft technologies, EPIC incorporates best practices and B2B event marketing strategies derived from over 500 events executed by Starshot for clients that include some of the world’s largest technology and telecommunications companies.
“In recent years, events have proven to be the most effective marketing tactic for generating qualified leads. As a result we have seen B2B marketers significantly expand their event programs and budgets, requiring greater accountability and quantifiable returns,” said Brad Friesen managing partner at Starshot. “EPIC is the product of a multi-year development investment by Starshot to meet the demand by bringing proven best practices and advanced technologies together into a powerful event intelligence platform.”
Going beyond other event management software, EPIC is the first true event intelligence platform developed to specifically integrate into the B2B sales cycle. The platform provides deep functionality delivered through a user friendly portal environment. EPIC also includes a customized CRM module that allows for closed-loop lead tracking which results in cost-per-lead and cost-per-sale data for Starshot clients.
The Top Five Benefits of EPIC include:
1. Live Event Metrics
2. Automated Event Workflow
3. Team Collaboration Portals
4. CRM Lead Tracking
5. Custom Analytics and Dashboards
Technologies utilized within EPIC include the 2007 Microsoft Office System, SharePoint Server Enterprise 2007, SQL Server 2005, Groove Server 2007, a custom event marketing module created for Microsoft CRM 3.0 and proprietary software developed by Starshot.
Click here to learn more about the EPIC Event Intelligence Platform.
For more information contact:
Brad Friesen| Managing Partner
STARSHOT Strategic Event Marketing
3555 Lakeshore Blvd West, Toronto, ON
Canada M8W 1P4
T.416.503.8362
bfriesen[at]starshot[dot]com
Microsoft, the 2007 Microsoft Office System, SharePoint Server Enterprise 2007, SQL Server 2005, Groove Server 2007 and Microsoft CRM 3.0 are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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