A number of factors have combined to create a good deal of interest in the market for plus-size fashion
April 13, 2007 (Press Release) --
Plus-Size Fashion: Market Assessment
A number of factors have combined to create a good deal of interest in the market for plus-size fashion. The topic of weight has become a cause for national concern, with alarm over the rise in obesity levels being balanced by anxiety about the problem of anorexia and other eating disorders among young women. The latter has led to calls for the fashion industry to accept the fact that a high proportion of women do not conform to the tall, willowy shape that is the fashion designers' ideal. Support for this has come from growing evidence (provided partly by new, more sophisticated methods of measuring body shape) that the shape of the average consumer is changing, with women generally becoming larger and heavier than they were 20 years ago. This report covers the topic
Plus-Size Fashion: Market Assessment
A number of factors have combined to create a good deal of interest in the market for plus-size fashion. The topic of weight has become a cause for national concern, with alarm over the rise in obesity levels being balanced by anxiety about the problem of anorexia and other eating disorders among young women. The latter has led to calls for the fashion industry to accept the fact that a high proportion of women do not conform to the tall, willowy shape that is the fashion designers' ideal. Support for this has come from growing evidence (provided partly by new, more sophisticated methods of measuring body shape) that the shape of the average consumer is changing, with women generally becoming larger and heavier than they were 20 years ago. This report covers the topic
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