Sportswear has been established firmly in the broader markets for clothing and footwear since the 1980s
April 13, 2007 (Press Release) --
Sports Clothing and Footwear Market Report (PDF Format)
Executive Summary
Sportswear has been established firmly in the broader markets for clothing and footwear since the 1980s. Consumers in the UK spent £4.48bn on sportswear in 2004 and this represented just over 10% of their total spending on clothing and footwear (only 8.5% of the clothing market, but a 22% share in footwear). The spend was split between £3.15bn on sports clothing and £1.33bn on sports footwear.
Dividing the market between active and leisure use, or fashion versus function, is difficult in the sports-inspired leisurewear market. However, sportswear specialists continue to stress the 'performance' qualities of their products, and it is the consumer who chooses sportswear as clothing and footwear for either everyday use, or for taking part in a sport (or both). A Key Note survey in 2005 (see Chapter 6 — Buying Behaviour) found that half of adults buy sportswear for participation, but 26% admit to wearing it without taking part in a sport, and 35% simply buy sportswear as `fashionable leisurewear'.
Sports Clothing and Footwear Market Report (PDF Format)
Executive Summary
Sportswear has been established firmly in the broader markets for clothing and footwear since the 1980s. Consumers in the UK spent £4.48bn on sportswear in 2004 and this represented just over 10% of their total spending on clothing and footwear (only 8.5% of the clothing market, but a 22% share in footwear). The spend was split between £3.15bn on sports clothing and £1.33bn on sports footwear.
Dividing the market between active and leisure use, or fashion versus function, is difficult in the sports-inspired leisurewear market. However, sportswear specialists continue to stress the 'performance' qualities of their products, and it is the consumer who chooses sportswear as clothing and footwear for either everyday use, or for taking part in a sport (or both). A Key Note survey in 2005 (see Chapter 6 — Buying Behaviour) found that half of adults buy sportswear for participation, but 26% admit to wearing it without taking part in a sport, and 35% simply buy sportswear as `fashionable leisurewear'.
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