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News Archive > 2007 > Apr > 14
1. Introduction OVERVIEW DEFINITION REPORT OBJECTIVES PROBLEMS ENCOUNTERED RESEARCH
For_Immediate_Release:

April 14, 2007 (Press Release) -- Customer Relationship Management

Executive Summary

1. Introduction
OVERVIEW
DEFINITION
REPORT OBJECTIVES
PROBLEMS ENCOUNTERED
RESEARCH

2. Strategic Overview

MARKET DYNAMICS
CRM Slowdown
CRM Failure
Resurgence of Interest — Key Drivers
MARKET SECTORS
TOTAL INDUSTRY VALUE AND GROWTH
Value
Table 1: Key Note's Previous Forecast Worldwide Market for CRM Applications ($bn), 2002-2007
Table 2: Estimated CRM Applications Market Size Based on Applications Revenues ($m), 2003-2005
Growth
Market Share
DISTRIBUTION
COMPETITIVE STRUCTURE
Market Leaders
Microsoft Inc
Oracle Corporation
SAP AG
SSA Global
Sage Group PLC
salesforce.com
NetSuite Inc
FORTUNE Corporation Rankings
Table 3: FORTUNE Top Ten Computer Software Corporations by Top 1,000 Rank by Revenue and Profit ($m), 2005
ADVERTISING AND MARKETING
Table 4: Main Media Advertising Expenditure on UK Software Business Solutions (Ł000), Year Ending March 2006INDUSTRY AWARDS
CRM Guru Awards
ISM Top 15 CRM Enterprise Winners
CRM Enterprise
CRM SMB
CRM Magazine 2005 CRM Leader Awards
Influential Leaders
Hall of Fame Entrant
Category Winners
THE CONSUMER
Table 5: Customer Buying Influences by Dimension Factor (% of ratings), 2006
Table 6: Organisations' and Customers' Perspectives of CRM
MARKET FORECASTS
Table 7: The Forecast Worldwide Market for CRM Applications ($bn), 2006-2010

3. Market Leaders

BACKGROUND
Major Players
Table 8: Top 14 Global Software Organisations' Market Share by CRM Licence Revenue ($m), Year Ending December 2005
CRM Specialists
InvisibleCRM
SugarCRM Inc
Communispace Corporation
THE MID-MARKET
INDUSTRY TRENDS
Software-on-Demand
Salesnet Inc
RightNow Technologies Inc
Other Players
Google Searches CRM Market
Wireless CRM
Antenna Software Inc
Maximizer Software Inc
salesforce.com Inc
Saratoga Systems Inc — Apresta
Vettro Corporation
Consolidation
CRM EXHIBITIONS
UK Events
The European Conference on Customer Management
Customer: Strategy & Management
CRM in the Public Sector
Customer Relationship Management Growth Strategies 2006
US Events

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