This Key Note report reviews the market for free-to-home (FTH) or free-to-air (FTA) television services
April 14, 2007 (Press Release) --
Free-to-Air TV - Market Report
This Key Note report reviews the market for free-to-home (FTH) or free-to-air (FTA) television services, in other words television channels where the consumer does not have to pay a fee for viewing the service.
In 2003, the UK FTA television market was worth an estimated £3.03bn in terms of net advertising revenue. The market has largely stagnated in revenue terms since 2001, reflecting a reluctance on the part of some large companies to invest in mass-media television advertising and growing competition for television audiences from the BBC (British Broadcasting Corporation) and non-terrestrial television.
At the end of 2003, FTA television accounted for an estimated 58.6% of all UK households that had a television and for 26.9% of UK multichannel and 29.1% of UK digital households. There were 14.43 million FTA households in the UK at the end of 2003, a decrease of 4.2% from the end of 2002.
The FTA market divides into digital services, including Freeview and satellite services, and analogue terrestrial services. Analogue terrestrial services are declining in the market, while digital services are growing strongly. However, the UK market remains dominated by the terrestrial platform, which in turn is monopolised by one key player, ITV PLC, which is both the leading platform operator and a leading content provider. The market has shown over its 20-year history that scale is a key driver of commercial success, which has led to consolidation. Today the industry is effectively an oligopoly, with only five key players: ITV PLC, Channel 4, Channel Five (terrestrial television), and Freeview and BSkyB (digital).
A number of the leading companies in the industry, like ITV PLC, Channel 4 and Freeview, either are not commercial companies in the traditional sense, or have not been operating long enough for a run of audited accounts to be available. Consequently, unlike other Key Note reports, this report does not include company financials in Chapter 10 - Company Profiles. The major players are, however, profiled in the Chapter 4 - Competitor Analysis and latest turnover and profit figures are shown, where available.
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This Key Note report reviews the market for free-to-home (FTH) or free-to-air (FTA) television services, in other words television channels where the consumer does not have to pay a fee for viewing the service.
In 2003, the UK FTA television market was worth an estimated £3.03bn in terms of net advertising revenue. The market has largely stagnated in revenue terms since 2001, reflecting a reluctance on the part of some large companies to invest in mass-media television advertising and growing competition for television audiences from the BBC (British Broadcasting Corporation) and non-terrestrial television.
At the end of 2003, FTA television accounted for an estimated 58.6% of all UK households that had a television and for 26.9% of UK multichannel and 29.1% of UK digital households. There were 14.43 million FTA households in the UK at the end of 2003, a decrease of 4.2% from the end of 2002.
The FTA market divides into digital services, including Freeview and satellite services, and analogue terrestrial services. Analogue terrestrial services are declining in the market, while digital services are growing strongly. However, the UK market remains dominated by the terrestrial platform, which in turn is monopolised by one key player, ITV PLC, which is both the leading platform operator and a leading content provider. The market has shown over its 20-year history that scale is a key driver of commercial success, which has led to consolidation. Today the industry is effectively an oligopoly, with only five key players: ITV PLC, Channel 4, Channel Five (terrestrial television), and Freeview and BSkyB (digital).
A number of the leading companies in the industry, like ITV PLC, Channel 4 and Freeview, either are not commercial companies in the traditional sense, or have not been operating long enough for a run of audited accounts to be available. Consequently, unlike other Key Note reports, this report does not include company financials in Chapter 10 - Company Profiles. The major players are, however, profiled in the Chapter 4 - Competitor Analysis and latest turnover and profit figures are shown, where available.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=11006
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
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