This Key Note Market Report on fruit juices and health drinks covers the market for fruit juice, health drinks and fruit drinks.
April 14, 2007 (Press Release) --
Fruit Juices & Health Drinks Market Report
This Key Note Market Report on fruit juices and health drinks covers the market for fruit juice, health drinks and fruit drinks. In general, carbonates are excluded from this report, although drinks of this type can also be fruit-based. However, there is some overlap with the carbonates sector as health drinks, which might be carbonated and available in ready-to-drink formats of cordials, are included.
In 2003, the total UK fruit juices and health drinks market was worth an estimated £2.19bn at retail selling prices (rsp), a rise of 6.6% on 2002. Fruit juice was the largest sector in 2003, accounting for 40.2% of the total market. Despite the relatively mature nature of the fruit juice sector, the market grew strongly in terms of both value and volume between 1999 and 2003. In addition, fruit juices, fruit drinks and health drinks recorded a high household penetration level. A number of factors contributed to this growth, including the increasing interest in health and diet, which is undoubtedly one of the main drivers. In general, fruit juices and health drinks are regarded as healthy choices, certainly in comparison to alternative soft drinks, such as carbonates.
In addition, the strength of the economy and rising household disposable income levels have contributed to the growth of premium-priced products, such as freshly-squeezed juice. Manufacturers have launched innovative products, which are popular with consumers; for example, Sunny Delight proved to be one of the marketing phenomena of the past decade. Although sales of Sunny Delight eventually declined sharply as a result of concerns relating to the high sugar and low juice content of the drink, many consumers switched to more natural juice drinks rather than leaving the market altogether. In the health drinks sector, Red Bull has enjoyed astonishing success and, since its launch in 1995, has contributed to growing sales in this sector. Indeed, Red Bull is now the most significant brand in the health drinks sector in terms of value, ahead of Lucozade.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=11010
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You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
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This Key Note Market Report on fruit juices and health drinks covers the market for fruit juice, health drinks and fruit drinks. In general, carbonates are excluded from this report, although drinks of this type can also be fruit-based. However, there is some overlap with the carbonates sector as health drinks, which might be carbonated and available in ready-to-drink formats of cordials, are included.
In 2003, the total UK fruit juices and health drinks market was worth an estimated £2.19bn at retail selling prices (rsp), a rise of 6.6% on 2002. Fruit juice was the largest sector in 2003, accounting for 40.2% of the total market. Despite the relatively mature nature of the fruit juice sector, the market grew strongly in terms of both value and volume between 1999 and 2003. In addition, fruit juices, fruit drinks and health drinks recorded a high household penetration level. A number of factors contributed to this growth, including the increasing interest in health and diet, which is undoubtedly one of the main drivers. In general, fruit juices and health drinks are regarded as healthy choices, certainly in comparison to alternative soft drinks, such as carbonates.
In addition, the strength of the economy and rising household disposable income levels have contributed to the growth of premium-priced products, such as freshly-squeezed juice. Manufacturers have launched innovative products, which are popular with consumers; for example, Sunny Delight proved to be one of the marketing phenomena of the past decade. Although sales of Sunny Delight eventually declined sharply as a result of concerns relating to the high sugar and low juice content of the drink, many consumers switched to more natural juice drinks rather than leaving the market altogether. In the health drinks sector, Red Bull has enjoyed astonishing success and, since its launch in 1995, has contributed to growing sales in this sector. Indeed, Red Bull is now the most significant brand in the health drinks sector in terms of value, ahead of Lucozade.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=11010
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
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