Marketing of Container Terminals

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The container port business has expanded by over 10.1 per cent per annum since 1990. Fuelled by the globalisation of the world economy this process will continue.
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April 14, 2007 (Press Release) -- The container port business has expanded by over 10.1 per cent per annum since 1990. Fuelled by the globalisation of the world economy this process will continue. Even cautious forecasts indicate that port demand will at least double to 2015 with between 550-630m TEUs handled in the world’s ports at that time.

This process places great strains not simply on the provision of new and better container terminals, but also underlines the importance of maximised returns on these massive investments.

Marketing of Container Terminals has the following specific benefits :

It provides commercial policy benchmarks for container ports and terminals

It includes new ideas for pricing terminal services

New concepts for dedicated services aimed at keeping customers on board are detailed

A framework for effective terminal promotion is provided

Successful and effective strategies for the future are detailed

Provides an understanding for competitor evaluation

It is a guide for privatising ports in setting up a commercial policy

Marketing of Container Terminals condenses this experience and provides an essential guide to all those currently running, expanding or planning to develop new container terminals.

Marketing of Container Terminals draws together an overview of the major trends shaping the container terminal sector with a guide to the maximisation of returns.

Key specialists in the fields of container trade development and terminal marketing have prepared the study. It is designed as a handbook for those developing and marketing container terminals in an increasingly competitive environment.

Click here to download a sample of Marketing of Container Terminals

Contents of Marketing of Container Terminals :

Part I: Trends Impacting on Container Terminal Development

The study provides a summary of the key factors that are shaping the business.Globalisation is also a factor for the terminal operator – it is no longer sufficient to be competitive locally. Global productivity ‘benchmarks’ are being established and new projects must pass increasingly stringent IRR requirements. How does a developer tap the capital market?

Marketing of Container Terminals provides a review of the following:

How big is the market – where is growth centred?

Meeting customer needs – ship sizes/types and the terminal interface.

Productivity – benchmarking container terminals.

The True Costs of Container Terminals.

Industry structure – who are the players and what are their strategies?

Forecast Overview – OSC demand projections.

For more information, Please visit : http://www.bharatbook.com/detail.asp?id=6278
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You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
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Publisher: Bharat Book Bureau




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