In 2004 there were over 3 million more adults over the age of 45 than there were in 1976, with the population of over-45 year-olds increasing by 15% from 21 million to 24.1 million.
April 14, 2007 (Press Release) --
Grey Consumer Market Assessment 2006
In 2004 there were over 3 million more adults over the age of 45 than there were in 1976, with the population of over-45 year-olds increasing by 15% from 21 million to 24.1 million. This can be attributed to two principal factors. Adults in this age group were part of the post-war `Baby Boom' population — an increase in the birth rate which took place during the late 1940s and the 1950s. This has led to a `population bulge' at each successive age group reached by this cohort. The other contributory factor is the increase in life expectancy, as a result of improved living conditions and advances in healthcare. This has led to an increase of nearly 20% in the population aged over 65 between 1976 and 2004.
As well as becoming more numerous, there is evidence to show that older adults are becoming more affluent. Government figures show that households headed by adults aged 50 to 64 years have experienced larger increases in both gross and disposable incomes over the past 2 years than has been the case for any other age group.
Key Note's original consumer research, commissioned specifically for this report and carried out by NEMS Market Research highlighted a number of differences between the spending patterns of adults over 45 and those of the population as a whole.
For example, people in this age group are considerably more likely than average to spend money on gardening, and are slightly more likely to have insurance policies. They are also less likely to be paying a mortgage or rent, thus leaving them with a higher disposable income.
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In 2004 there were over 3 million more adults over the age of 45 than there were in 1976, with the population of over-45 year-olds increasing by 15% from 21 million to 24.1 million. This can be attributed to two principal factors. Adults in this age group were part of the post-war `Baby Boom' population — an increase in the birth rate which took place during the late 1940s and the 1950s. This has led to a `population bulge' at each successive age group reached by this cohort. The other contributory factor is the increase in life expectancy, as a result of improved living conditions and advances in healthcare. This has led to an increase of nearly 20% in the population aged over 65 between 1976 and 2004.
As well as becoming more numerous, there is evidence to show that older adults are becoming more affluent. Government figures show that households headed by adults aged 50 to 64 years have experienced larger increases in both gross and disposable incomes over the past 2 years than has been the case for any other age group.
Key Note's original consumer research, commissioned specifically for this report and carried out by NEMS Market Research highlighted a number of differences between the spending patterns of adults over 45 and those of the population as a whole.
For example, people in this age group are considerably more likely than average to spend money on gardening, and are slightly more likely to have insurance policies. They are also less likely to be paying a mortgage or rent, thus leaving them with a higher disposable income.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=9882
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
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