"The Sustainable Studio," a new online column (at www.businessofdesignonline.com), explores sustainability issues in the graphic design field and offers practical answers for design profession.
April 16, 2007 (Press Release) --
San Francisco, CA—The Business of Design Online (BoDo, www.businessofdesignonline.com) has just launched "The Sustainable Studio," an online column that explores the many environmental issues facing today’s graphic designers. As issues of sustainability work their way into the mainstream discourse, graphic designers find themselves lost in a labyrinth of uncomfortable implications, unanswered questions, and often misleading rhetoric. The new monthly column is written by designer Jessica Sand, a San Francisco-based graphic designer and author of the blog "Small Failures: Sustainability for the Rest of Us" (www.smallfailures.com), and provides design professionals, studio managers and anyone concerned about the issue of sustainability a way out of the maze by deconstructing common myths and providing practical advice.
"The Sustainable Studio" helps design professionals answer the increasing questions they face about green design, exploring both the underpinnings and the practicalities of sustainability as it pertains to their offices, their work, their clients and their communities. “As I began the process of getting my own writing and design studio certified as a Green Business, I discovered not only how little practical advice is out there for our profession, but also how much there is that we designers can actually do to affect change,” says the column’s author, Jessica Sand.
Sand is the founder of Roughstock Studios (www.roughstockstudios.com), an independent writing and graphic design studio. As author of "Small Failures," she writes regularly on day-to-day sustainability and when she broached the subject with fellow designers, she quickly realized that she was not the only one for whom this was a concern. “We are the hubs that link industry, business and consumers,” says Eric Karjaluoto, Creative Director of design firm smashLAB and cofounder of Design Can Change, an online sustainability initiative aimed at designers, “It’s sure a good time to start educating ourselves and engaging in the discussion.”
In its first appearance, "The Sustainable Studio" invites graphic designers to join this discussion, offering an eloquent call to action. Future columns will tackle such topics as green design myths, print specifying, sustainable workflow practices, and even discussing green issues with clients. The column asks increasingly urgent questions of its readers in an industry known for its problem-solving skills and influence on popular culture, and explores the answers in an engaging, easy-to-implement mannger. "The Sustainable Studio" can be found online at www.businessofdesignonline.com.
"The Sustainable Studio" helps design professionals answer the increasing questions they face about green design, exploring both the underpinnings and the practicalities of sustainability as it pertains to their offices, their work, their clients and their communities. “As I began the process of getting my own writing and design studio certified as a Green Business, I discovered not only how little practical advice is out there for our profession, but also how much there is that we designers can actually do to affect change,” says the column’s author, Jessica Sand.
Sand is the founder of Roughstock Studios (www.roughstockstudios.com), an independent writing and graphic design studio. As author of "Small Failures," she writes regularly on day-to-day sustainability and when she broached the subject with fellow designers, she quickly realized that she was not the only one for whom this was a concern. “We are the hubs that link industry, business and consumers,” says Eric Karjaluoto, Creative Director of design firm smashLAB and cofounder of Design Can Change, an online sustainability initiative aimed at designers, “It’s sure a good time to start educating ourselves and engaging in the discussion.”
In its first appearance, "The Sustainable Studio" invites graphic designers to join this discussion, offering an eloquent call to action. Future columns will tackle such topics as green design myths, print specifying, sustainable workflow practices, and even discussing green issues with clients. The column asks increasingly urgent questions of its readers in an industry known for its problem-solving skills and influence on popular culture, and explores the answers in an engaging, easy-to-implement mannger. "The Sustainable Studio" can be found online at www.businessofdesignonline.com.
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