HandHeld acquires fourth Web site with significant traffic from Europe
April 24, 2007 (Press Release) --
SAN FRANCISCO – April 24, 2007 – HandHeld Entertainment (NASDAQ: ZVUE), a global digital-media-to-go company, today announced the acquisition of Holylemon.com™, an acquisition that continues to solidify HandHeld’s position as one of the largest online providers of user generated content in the European market.
Holylemon.com, which is currently generating positive cash flow through the placement of online banner and skyscraper ad sales, features user-submitted and user-generated videos, pictures and games, and attracted more than 1.1 million unique visitors in March 2007. More than 32 percent of Holylemon.com’s visitors in March were based in Europe, while more than 55 percent of the European totals were generated by visitors from the United Kingdom.
Holylemon.com is an editor-directed Web site focused on user-generated media that is highly optimized for search engine queries, consistently ranking in the top two organic search results on Google for the term “funny videos.” Launched in March 2003, Holylemon.com has had more than 26 million page views since January 1, 2007.
“HandHeld continues to acquire great Web sites such as Holylemon as a part of our strategy to focus on the significant growth opportunities within the European market,” said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. “This acquisition represents another step toward becoming the leading provider of great online videos and digital content to our target customers, 18-35 year-old consumers in the United States and Europe. We now have four of the top seven sites on Google when users search for the term ‘funny videos.’ Our four Web sites focusing on the European audience make HandHeld a top provider of user-generated comedy content in the United Kingdom and the rest of Europe.”
“Holylemon.com is already a leading aggregator for funny videos on the Internet,” said Kieran O’Neill, founder of Holylemon.com. “By joining the HandHeld Entertainment network of Web sites, we are able to provide hours of amusement for an even larger audience. The entertaining videos found on Holyemon.com are the perfect fit for those users who already frequent the HandHeld network of Web sites. By joining the HandHeld team, we are able to bridge the gap between American and European video sites to provide leading creative content for users across the globe.”
HandHeld’s Web sites provide an array of video content including premium music videos, anime features, television shows, movies, cartoons, independent films and documentaries, as well as news, entertainment and sports programs from a range of media outlets such as Sony BMG, IMG Media, Canadian Broadcasting Corp. and Fun Little Movies. HandHeld’s network also offers free, user-generated and user-submitted videos and other forms of media. In addition, customers can select from millions of songs available through HandHeld Entertainment’s relationships with music services eMusic and Rhapsody.
Holylemon.com, which is currently generating positive cash flow through the placement of online banner and skyscraper ad sales, features user-submitted and user-generated videos, pictures and games, and attracted more than 1.1 million unique visitors in March 2007. More than 32 percent of Holylemon.com’s visitors in March were based in Europe, while more than 55 percent of the European totals were generated by visitors from the United Kingdom.
Holylemon.com is an editor-directed Web site focused on user-generated media that is highly optimized for search engine queries, consistently ranking in the top two organic search results on Google for the term “funny videos.” Launched in March 2003, Holylemon.com has had more than 26 million page views since January 1, 2007.
“HandHeld continues to acquire great Web sites such as Holylemon as a part of our strategy to focus on the significant growth opportunities within the European market,” said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. “This acquisition represents another step toward becoming the leading provider of great online videos and digital content to our target customers, 18-35 year-old consumers in the United States and Europe. We now have four of the top seven sites on Google when users search for the term ‘funny videos.’ Our four Web sites focusing on the European audience make HandHeld a top provider of user-generated comedy content in the United Kingdom and the rest of Europe.”
“Holylemon.com is already a leading aggregator for funny videos on the Internet,” said Kieran O’Neill, founder of Holylemon.com. “By joining the HandHeld Entertainment network of Web sites, we are able to provide hours of amusement for an even larger audience. The entertaining videos found on Holyemon.com are the perfect fit for those users who already frequent the HandHeld network of Web sites. By joining the HandHeld team, we are able to bridge the gap between American and European video sites to provide leading creative content for users across the globe.”
HandHeld’s Web sites provide an array of video content including premium music videos, anime features, television shows, movies, cartoons, independent films and documentaries, as well as news, entertainment and sports programs from a range of media outlets such as Sony BMG, IMG Media, Canadian Broadcasting Corp. and Fun Little Movies. HandHeld’s network also offers free, user-generated and user-submitted videos and other forms of media. In addition, customers can select from millions of songs available through HandHeld Entertainment’s relationships with music services eMusic and Rhapsody.
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