Trend Micro Further Invests in Channel Programs with new Value-Add Offerings

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Trend Micro Incorporated announced plans for enhancements to its channel partner programs, adding further to the value proposition already available to channel partners
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April 24, 2007 (Press Release) -- Cupertino, CA – April 23, 2007 – Trend Micro Incorporated (TSE: 4704, NASDAQ: TMIC), a leader in network antivirus and Internet content security software and services, today announced plans for enhancements to its channel partner programs, adding further to the value proposition already available to channel partners.




As a vendor entirely committed to channel relationships, Trend Micro™ has always endeavoured to offer value and benefit to partners around the world. Trend Micro is committed to the success and profitability of its channel partners and during 2007 will roll out different channel initiatives focused on making it easier for channel partners and customers to do business with Trend Micro.




Beginning in North America, Trend Micro is rolling out globally a new customer management tool for partners, the Worry-Free Remote Manager. The Worry-Free Remote Manager is a secure, hosted remote console. It has been designed to enable partners to manage multiple Trend Micro customers who are using Worry-Free Security Solutions (Client Server Security for SMB or Client Server Messaging Security for SMB), from a single console that can be accessed from anywhere, 24 hours a day.




By using a single hosted Web console to monitor, deploy commands and generate reports for Worry-Free customers, channel partners can increase their service profitability by significantly reducing the cost of servicing customers. Partners can also take immediate advantage of the Worry-Free Remote Manager without any additional datacenter investment or administrative overhead. Importantly, the console has been designed so that partners retain complete customer ownership and complete control over product configurations. The Worry-Free Remote Manager will initially be available in North America, from May 2007.




Another new feature is the new SMB Support Portal. This is a new online resource that provides partners and customers quick and easy access to technical expertise. The goal of the SMB Support Portal is to automate and consolidate technical support needs using a single web interface. The new SMB Support Portal can be used to quickly access information and support for customers in a timely and effective manner. As well as providing the latest documentation, builds, patches, and service packs for customers, channel partners can participate in a forum community to engage with their peers to collectively leverage and increase technical knowledge. The SMB Support Portal is initially available in English Language in North America and EMEA, and in Japanese.




In addition to the partner program enhancements taking place, Trend Micro is also pleased to announce that recently, Trend Micro Client Server Security and Client Server Messaging Security solutions 3.6 for small and medium-sized business are the first SMB security solutions from a major vendor awarded Microsoft™ Vista certification. This is another example of the commitment Trend Micro has to delivering advanced services and solutions that enable channel partners across the world to provide comprehensive security to customers with a solid partner infrastructure to support them, making it even easier to carry out their business.




“Trend Micro is a one hundred percent channel-committed company and continues to develop and grow programs to meet the distinct needs of partners and customers around the world,” said Steve Quane, general manager Trend Micro Small and Medium-Sized business. “Extending the success of its channel programs, Trend Micro aims to solidify the partnering and business development opportunities available to members and provide increased security through its channel partners globally”.



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