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Pouches industry forecasts to 2010 & 2015

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Demand for pouches in the US is forecast to rise 6.3 percent annually through 2010 to $6.5 billion, spurred by continued expansion of the stand-up pouch segment
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April 27, 2007 (Press Release) --
Pouches industry forecasts to 2010 & 2015

US pouch demand to rise 6.3% yearly through 2010

Demand for pouches in the US is forecast to rise 6.3 percent annually through 2010 to $6.5 billion, spurred by continued expansion of the stand-up pouch segment and healthy gains for flat pouches in certain markets. Pouches, particularly stand-up types, will benefit from increasing incorporation of such value-added features and properties as spouts, zippers, retortability and microwaveability. The fastest-growing markets for stand-up pouches will be cheese, processed foods, other foods, and consumer and industrial products, while strong growth for flat pouches will be posted in such markets as fresh produce, medical and pharmaceutical products, and consumer items.

Stand-up pouches will grow most rapidly

Stand-up pouch demand will advance at an above-average rate of 11.6 percent per year through 2010 to $1.6 billion, driven by their high aesthetic appeal, reclosability, freshness protection and ability to differentiate products on store shelves. Innovations such as retortable zippers and sleeve-in-pouch stand-up pouches will also stimulate demand and expand the number of applications for stand-ups. Additionally, the relatively novel position of stand-up pouches as a packaging format will bolster gains as product manufacturers look to update the packaging of mature lines in order to boost sales and consumer interest.

Flat pouches will maintain their position as the dominant pouch type through

2010, rising at a 4.8 percent annual pace to $4.9 billion. Side seal flat pouches will post above-average advances based on healthy growth in such markets as cheese, other foods and pharmaceuticals. Demand for side seal pouches will also be buoyed by technical innovations that make the incorporation of reclosable zippers using existing form/fill/seal (FFS) machinery more cost-effective than in the past. Pillow pouches will remain the most common type of flat pouch through 2010 due to their extensive use in mature markets such as snack foods.

Food and beverage markets to remain dominant

In food and beverage markets, US pouch demand is projected to rise 6.1 percent annually through 2010 to $5.2 billion, with above-average opportunities present

in beverages, processed foods, pet food and other foods. Nonfood pouch demand will climb 6.9 percent per year through 2010 to $1.3 billion, supported by increasing use of pouches in the packaging of consumer products like lawn and garden consumables.

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