Many colleges and universities are tasked with increasing applications and enrollments, as well as improving the efficiency of the overall enrollment management process. In the last 15 years...
April 27, 2007 (Press Release) --
Many colleges and universities are tasked with increasing applications and enrollments, as well as improving the efficiency of the overall enrollment management process. In the last 15 years, it has become common practice to seek the advise of outside “consultants” on how to improve university process management. A more recent trend in the enrollment management industry has been the outsourcing of the actual work that goes into promoting a university—marketing to prospective students—fielding inquiries from prospective students, and helping these prospective students to apply and enroll.
Below, I’ve provided our readers with a question/answer scenario that should help explain why so many of our clients have begun seeking more outside help, rather than less.
Q-In regards to outsourcing the application process; How can colleges and universities outsource such a sensitive component?—Surely this has a negative effect on the way these institutions are perceived by prospective students? How can colleges and universities know that they will be represented accurately, in a way that will not damage their academic integrity?
A-There would be no reason for prospective students, accreditation bodies, or anyone at all to form a negative perception of academic institutions that outsource marketing follow-up processes; this is because The Academic Advising Center, (TAAC) is staffed with Enrollment Specialists that are selected and trained in conjunction with the colleges and universities that we work with. The Enrollment Specialists are our employees, but they work for colleges and universities: In reality Enrollment Specialists that work in TAAC are more qualified because they benefit from the experience of our Admissions Trainers—the individuals that help train the ES—Admissions Trainers have successfully promoted many different colleges and universities. In the end, contracting Enrollment Specialists to initiate and field calls to and from students, increases student conversion rates, and builds on the existing quality of the call centers that colleges and universities already have in-house.
In addition, by not outsourcing, colleges and universities lose some of the refined marketing-optimization features that direct response marketing agencies can offer:
Red items are real-time features that are not available to colleges and universities that do not outsource the process of fielding application phone calls.
Aside from value that the TAAC center provides by adding to oversight and admissions training to existing call centers, TAAC provides real-time optimization features (like Prospective Student Conversion system, or PSyC) that benefit colleges and universities by providing the ability to deploy campaigns that increase in precision on a daily basis.
Below, I’ve provided our readers with a question/answer scenario that should help explain why so many of our clients have begun seeking more outside help, rather than less.
Q-In regards to outsourcing the application process; How can colleges and universities outsource such a sensitive component?—Surely this has a negative effect on the way these institutions are perceived by prospective students? How can colleges and universities know that they will be represented accurately, in a way that will not damage their academic integrity?
A-There would be no reason for prospective students, accreditation bodies, or anyone at all to form a negative perception of academic institutions that outsource marketing follow-up processes; this is because The Academic Advising Center, (TAAC) is staffed with Enrollment Specialists that are selected and trained in conjunction with the colleges and universities that we work with. The Enrollment Specialists are our employees, but they work for colleges and universities: In reality Enrollment Specialists that work in TAAC are more qualified because they benefit from the experience of our Admissions Trainers—the individuals that help train the ES—Admissions Trainers have successfully promoted many different colleges and universities. In the end, contracting Enrollment Specialists to initiate and field calls to and from students, increases student conversion rates, and builds on the existing quality of the call centers that colleges and universities already have in-house.
In addition, by not outsourcing, colleges and universities lose some of the refined marketing-optimization features that direct response marketing agencies can offer:
Red items are real-time features that are not available to colleges and universities that do not outsource the process of fielding application phone calls.
Aside from value that the TAAC center provides by adding to oversight and admissions training to existing call centers, TAAC provides real-time optimization features (like Prospective Student Conversion system, or PSyC) that benefit colleges and universities by providing the ability to deploy campaigns that increase in precision on a daily basis.
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