forecasts to 2012 estimates that the total value of global sales of beer in 2004 was US$125bn, and if regional forecasts prove to be accurate,
April 28, 2007 (Press Release) --
Global market review of premium beer - forecasts to 2012
Global market review of premium beer - forecasts to 2012 estimates that the total value of global sales of beer in 2004 was US$125bn, and if regional forecasts prove to be accurate, in 2012 there will be substantial changes in the regional structure of the total global market for premium beer.
This new report, the second global market review of premium beer, indicates how the market has developed, which markets/ regions are strongest, the leading brands and forecasts growth for the next 6 years. Exclusive comments from top industry executives provide an insight to the market from insiders' points of view, helping you to understand your competitors and how they maintain their positions as major international players.
Chapter one is an introduction and summarises the key finding of the report, including trends, market values, market shares and forecasts.
Chapter two defines 'premium beer' in terms of alcohol content, and the way in which it is marketed to consumers. This is the same definition used in our previous edition, so that valid comparisons can be drawn.
Chapter three focuses on the leading international brewers, highlighting the top players and their premium brands. It includes profiles of Anheuser-Busch Inc, SAB Miller Plc, InBev S/A, Heineken NV, Carlsberg Breweries AS, Scottish & Newcastle Plc, Coors Brewing Company, and Fosters Group Ltd. The profiles include company background and history, recent sales figures, growth of brands, their most successful markets/regions, and comment from company executives.
Chapter four looks at the marketing strategies of the major companies and how they are maintaining the position of their international brands, whilst evolving to meet the needs of local markets.
Chapter five outlines global market in the sales of premium beer from 2000-2004, referring to forecasts made in the first edition of the report in 2004.
Chapter six looks at the sales of premium beer on a regional scale, split into Western Europe, Eastern Europe, North America, Latin America, Asia Pacific, Africa and Middle East, and Australasia. Market shares and regional trends are highlighted, with a focus on the major markets.
Chapter seven provides a consumer insight, identifying the target market of the major players, including comment from the brewers themselves.
Chapter eight discusses recent product innovation, in a market where brewers are under constant pressure to keep introducing new products to justify their premium prices in terms of quality and image
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=7284
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
Global market review of premium beer - forecasts to 2012 estimates that the total value of global sales of beer in 2004 was US$125bn, and if regional forecasts prove to be accurate, in 2012 there will be substantial changes in the regional structure of the total global market for premium beer.
This new report, the second global market review of premium beer, indicates how the market has developed, which markets/ regions are strongest, the leading brands and forecasts growth for the next 6 years. Exclusive comments from top industry executives provide an insight to the market from insiders' points of view, helping you to understand your competitors and how they maintain their positions as major international players.
Chapter one is an introduction and summarises the key finding of the report, including trends, market values, market shares and forecasts.
Chapter two defines 'premium beer' in terms of alcohol content, and the way in which it is marketed to consumers. This is the same definition used in our previous edition, so that valid comparisons can be drawn.
Chapter three focuses on the leading international brewers, highlighting the top players and their premium brands. It includes profiles of Anheuser-Busch Inc, SAB Miller Plc, InBev S/A, Heineken NV, Carlsberg Breweries AS, Scottish & Newcastle Plc, Coors Brewing Company, and Fosters Group Ltd. The profiles include company background and history, recent sales figures, growth of brands, their most successful markets/regions, and comment from company executives.
Chapter four looks at the marketing strategies of the major companies and how they are maintaining the position of their international brands, whilst evolving to meet the needs of local markets.
Chapter five outlines global market in the sales of premium beer from 2000-2004, referring to forecasts made in the first edition of the report in 2004.
Chapter six looks at the sales of premium beer on a regional scale, split into Western Europe, Eastern Europe, North America, Latin America, Asia Pacific, Africa and Middle East, and Australasia. Market shares and regional trends are highlighted, with a focus on the major markets.
Chapter seven provides a consumer insight, identifying the target market of the major players, including comment from the brewers themselves.
Chapter eight discusses recent product innovation, in a market where brewers are under constant pressure to keep introducing new products to justify their premium prices in terms of quality and image
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=7284
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
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