Online customer experience: Competitive benchmarking for the drinks industry.....

April 28, 2007 (Press Release) -- Online customer experience: Competitive benchmarking for the drinks industry - Management briefing
This fhios Research Report reveals that, by and large, companies within the drinks sector are failing to provide enthralling online customer experiences. In this study, fhios evaluated the online presence of 10 leading companies within the drinks industry, including companies within the spirits, beer, and soft drinks sectors.

Table of Contents

List of Figures

Briefing summary

Introduction
The customer experience is your company
The importance of measuring the online customer
What makes a good online customer experience?

Methodology
Quantitative customer experience measurement
The five customer experience metrics

The study
Findings
Spirits
Beers
Soft drinks
Looking at the sites in detail:
Navigation
Functionality
User feedback
Graphic Design
Efficiency
Ease of use
Brand
Conclusions

About the author
Dr. Philip Rhodes Ph.D. BA (Hons.)
About fhios

List of Figures
Figure 1: QCEM Scores
Figure 2: Spirits
Figure 3: Beers
Figure 4: Soft drinks
Figure 5: Navigation
Figure 6: Functuality
Figure 7: User feedback
Figure 8: Graphic design
Figure 9: Efficiency
Figure 10: Ease of use
Figure 11: Brand

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