Sponsorship may not be a new phenomenon, but as a marketing medium it has changed dramatically since companies first realised association with prominent events could lend visibility
April 28, 2007 (Press Release) --
Sponsorship in the drinks industry - Management Briefing
Sponsorship in the drinks industry - Management Briefing : Sponsorship may not be a new phenomenon, but as a marketing medium it has changed dramatically since companies first realised association with prominent events could lend visibility and credibility to their brands.
One only has to look at how brand logos are squeezed on to every available inch of a racing-driver’s overalls, every spare wall or fence at a sports stadium to see how central a role sponsorship plays in contemporary brand marketing.
Once viewed as a complementary and useful addition to the marketing mix, sponsorship platforms today can be pivotal to a brand’s international marketing strategy.
November’s briefing looks at how drinks sponsorship has developed in recent years, and discusses the corporate social responsibility issues related to sponsorship which have arguably intensified as it has developed as a marketing medium.
The briefing also includes detailed case studies of current notable drinks sponsorships undertaken by major spirits, beer and wine brands.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=24217
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
Sponsorship in the drinks industry - Management Briefing
Sponsorship in the drinks industry - Management Briefing : Sponsorship may not be a new phenomenon, but as a marketing medium it has changed dramatically since companies first realised association with prominent events could lend visibility and credibility to their brands.
One only has to look at how brand logos are squeezed on to every available inch of a racing-driver’s overalls, every spare wall or fence at a sports stadium to see how central a role sponsorship plays in contemporary brand marketing.
Once viewed as a complementary and useful addition to the marketing mix, sponsorship platforms today can be pivotal to a brand’s international marketing strategy.
November’s briefing looks at how drinks sponsorship has developed in recent years, and discusses the corporate social responsibility issues related to sponsorship which have arguably intensified as it has developed as a marketing medium.
The briefing also includes detailed case studies of current notable drinks sponsorships undertaken by major spirits, beer and wine brands.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=24217
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
Email
Print
SPAM
