The global market for whisk(e)y - Management briefing

April 28, 2007 (Press Release) --
The global market for whisk(e)y - Management briefing

The global market for whisk(e)y - Management briefing : Although the international whisk(e)y market continues to be led by India, the global whisk(e)y market now accounts for around 130m cases, easily the largest spirits category. As are producers in other sectors, the whisk(e)y trade are trying to reach a younger audience, without losing their tradition. Scotch whisky is the largest of the whisk(e)y sectors. There are two deluxe Scotch brands amounting to almost 7m cases and 17 standard Scotch whisky brands now selling in excess of 1m cases annually. With over 40 pages of data and analysis, this members-only management briefing discusses the leading international and regional brands ranked by volume, export statistics, the Diageo breakthrough in fight against counterfeit products and plenty more. Discover the sales figures for each brand, where their top markets lie and the brand portfolio for each company.

Table of contents of the global market for whisk(e)y - Management briefing :

Executive summary
Whisky Scotch
Whiskey Bourbon
Whiskey Irish
Whisky Canadian

The leading international whisk(e)y brands ranked by volume
The leading regional whisk(e)y brands ranked by volume
The leading whisk(e)y brands sold in duty-free ranked by volume
Scotch whisky
Scotch Whisky tax in the United Kingdom
Typical Example of Retail Pricing
Scotch Whisky industry facts - 2002
Export statistics - 2002
February 2004 - taxing questions over whisk(e)y stamp
February 2004 - Scotch whisky / Diageo breakthrough in fight against counterfeit products
January 2004 - Indian whisk(e)y cut fails to cheer
The leading Scotch whisk(e)y brands

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