Management Briefing : Why do young adults matter to the wine industry? October’s briefing looks at the young adult wine market, their attitude to wine, and the reasoning behind their consumption patte
April 28, 2007 (Press Release) --
Trendy or traditional? How young adults in the UK interact with wine - Management Briefing
Trendy or traditional? How young adults in the UK interact with wine - Management Briefing : Why do young adults matter to the wine industry? October’s briefing looks at the young adult wine market, their attitude to wine, and the reasoning behind their consumption patterns. Four key issues are discussed: social acceptance, sociability, sophistication and safety.
As this briefing will argue, young adults represent an interesting market for wine producers. In general they do drink lots of alcoholic beverages, but tend to have broader drink repertoires than older consumers. Plus, it will also attempt to address the confusion that exists in the minds of young adult consumers – and, more importantly, in the minds of wine brand owners marketing to this group – over how wine should be perceived.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=24169
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
Trendy or traditional? How young adults in the UK interact with wine - Management Briefing : Why do young adults matter to the wine industry? October’s briefing looks at the young adult wine market, their attitude to wine, and the reasoning behind their consumption patterns. Four key issues are discussed: social acceptance, sociability, sophistication and safety.
As this briefing will argue, young adults represent an interesting market for wine producers. In general they do drink lots of alcoholic beverages, but tend to have broader drink repertoires than older consumers. Plus, it will also attempt to address the confusion that exists in the minds of young adult consumers – and, more importantly, in the minds of wine brand owners marketing to this group – over how wine should be perceived.
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=24169
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
Email
Print
SPAM
