Automotive retailing has faced significant hurdles in the past decade, and the challenges have varied by region, but for the most part, the traditional franchise dealer model has prevailed.
April 28, 2007 (Press Release) --
Global report on automotive retailing
Global report on automotive retailing : Automotive retailing has faced significant hurdles in the past decade, and the challenges have varied by region, but for the most part, the traditional franchise dealer model has prevailed.
This exclusive report Global report on automotive retailing, provides a complete guide to understanding how retail markets across the globe will change in the future and clearly identifies the sector’s key trends, showing how they are set to affect your interests in the key markets.
How will the recasting of the automotive block exemption affect European retailers?
How will Japanese retailers restructure to accommodate OEMs continued attempts to cut costs and increase retail level productivity?
How are US retailers intending to recapture the billions of dollars surrendered to the customer as part of the intense incentive wars?
These and many other crucial industry questions are comprehensively addressed so you can make the right decisions to stay ahead of the competition. The Global automotive retailing report coverage is broken down under five key headings:
Market and branding
The Internet: attractive but elusive
Europe: regulators in the driving seat
North America: the retail revolution misfires
Japan: an end to the melancholy market
Contents of Global report on automotive retailing :
Chapter 1 of Global report on automotive retailing :
Introduction
Chapter 2 of Global report on automotive retailing :
Market and branding
Introduction
How powerful is car advertising?
Product is central
Rolling the dice on the brand game board
GM ends flawed US brand management experiment
Toyota introduces new Scion youth-oriented brand in the US
Lexus and Infiniti in the US
Fascination with extreme luxury brands continues in Europe
The rise of branding centres in Europe
Japan's massive brand theme parks
Brand-oriented events take greater prominence
Incentives case study: how to avoid the weakest player's gambit
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=9435
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
Global report on automotive retailing
Global report on automotive retailing : Automotive retailing has faced significant hurdles in the past decade, and the challenges have varied by region, but for the most part, the traditional franchise dealer model has prevailed.
This exclusive report Global report on automotive retailing, provides a complete guide to understanding how retail markets across the globe will change in the future and clearly identifies the sector’s key trends, showing how they are set to affect your interests in the key markets.
How will the recasting of the automotive block exemption affect European retailers?
How will Japanese retailers restructure to accommodate OEMs continued attempts to cut costs and increase retail level productivity?
How are US retailers intending to recapture the billions of dollars surrendered to the customer as part of the intense incentive wars?
These and many other crucial industry questions are comprehensively addressed so you can make the right decisions to stay ahead of the competition. The Global automotive retailing report coverage is broken down under five key headings:
Market and branding
The Internet: attractive but elusive
Europe: regulators in the driving seat
North America: the retail revolution misfires
Japan: an end to the melancholy market
Contents of Global report on automotive retailing :
Chapter 1 of Global report on automotive retailing :
Introduction
Chapter 2 of Global report on automotive retailing :
Market and branding
Introduction
How powerful is car advertising?
Product is central
Rolling the dice on the brand game board
GM ends flawed US brand management experiment
Toyota introduces new Scion youth-oriented brand in the US
Lexus and Infiniti in the US
Fascination with extreme luxury brands continues in Europe
The rise of branding centres in Europe
Japan's massive brand theme parks
Brand-oriented events take greater prominence
Incentives case study: how to avoid the weakest player's gambit
For more information, Please visit : http://www.bharatbook.com/detail.asp?id=9435
or email us at : info@bharatbook.com
You can also call us at +91-(022)-2757 8668 or +91-(022)-2757 9131
For searching our huge collection of reports, Please visit :
http://www.bharatbook.com/general/customresearch.asp
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