Joost, the Internet start-up created last year by the two co-founders of Skype, has just been launched commercially and it will feature programs from Turner Broadcasting and Hasbro among others.
May 3, 2007 (Press Release) --
Joost, the Internet start-up created last year by the two co-founders of Skype, has just been launched commercially and it will feature programs from Turner Broadcasting and Hasbro among others.
Ianus Friis and Niklas Zellstrom, the two co-founders of Skype and the masterminds behind P2P sharing network Kazaa, initially named their endeavor The Venice Project, to later transform it into Joost (which should be pronounced juiced). The application uses the same principle as Kazaa or Skype, delivering content through the peer-to-peer technology.
After signing distribution contracts with giants like Viacom, CBS or Reuters, Joost recently announced that media behemoth Turner will also distribute some of its content freely on the Joost network, including channels like Adult Swim and CNN. Programming from Hasbro, the National Hockey League (NHL), Sports Illustrated (SI) and Sony Pictures Television (SPT) will also be available by the end of May.
“Partners like Turner, Hasbro, NHL, Sony Pictures Television and SI Swimsuit represent the quality and wide range of programming that Joost offers viewers,” said Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost. “From compelling news magazines and cool animation to current and classic sports games, comedy and entertainment, the Joost platform is a destination for audiences looking for great programming, a flexible entertainment experience, and a community with which to share that experience. By marrying great content from all genres and compelling, interactive features, Joost is a truly unique way for consumers to watch videos online.”
Sony will run episodes of several old TV series including “Charlie’s Angels” and “Starsky & Hutch,” while Sports Illustrated will run photo shoots and programs about its swimsuit issue. The National Hockey League will broadcast vintage games and game highlights and Hasbro will run old episodes of “Transformers” and “G.I. Joe.”
On May 1, Joost finally came out of beta-testing and is now available for download at www.joost.com. Among the advertisers signed as “launch partners” are Microsoft, United Airlines, Unilever and Sony, but additional partners include the Purina division of Nestlé, Hewlett-Packard, Intel, Motorola, the Opel and Vauxhall units of General Motors, Taco Bell, Lions Gate Entertainment and the United States Army, according to advertising agencies working with Joost.
Source: http://www.playfuls.com/
Ianus Friis and Niklas Zellstrom, the two co-founders of Skype and the masterminds behind P2P sharing network Kazaa, initially named their endeavor The Venice Project, to later transform it into Joost (which should be pronounced juiced). The application uses the same principle as Kazaa or Skype, delivering content through the peer-to-peer technology.
After signing distribution contracts with giants like Viacom, CBS or Reuters, Joost recently announced that media behemoth Turner will also distribute some of its content freely on the Joost network, including channels like Adult Swim and CNN. Programming from Hasbro, the National Hockey League (NHL), Sports Illustrated (SI) and Sony Pictures Television (SPT) will also be available by the end of May.
“Partners like Turner, Hasbro, NHL, Sony Pictures Television and SI Swimsuit represent the quality and wide range of programming that Joost offers viewers,” said Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost. “From compelling news magazines and cool animation to current and classic sports games, comedy and entertainment, the Joost platform is a destination for audiences looking for great programming, a flexible entertainment experience, and a community with which to share that experience. By marrying great content from all genres and compelling, interactive features, Joost is a truly unique way for consumers to watch videos online.”
Sony will run episodes of several old TV series including “Charlie’s Angels” and “Starsky & Hutch,” while Sports Illustrated will run photo shoots and programs about its swimsuit issue. The National Hockey League will broadcast vintage games and game highlights and Hasbro will run old episodes of “Transformers” and “G.I. Joe.”
On May 1, Joost finally came out of beta-testing and is now available for download at www.joost.com. Among the advertisers signed as “launch partners” are Microsoft, United Airlines, Unilever and Sony, but additional partners include the Purina division of Nestlé, Hewlett-Packard, Intel, Motorola, the Opel and Vauxhall units of General Motors, Taco Bell, Lions Gate Entertainment and the United States Army, according to advertising agencies working with Joost.
Source: http://www.playfuls.com/
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