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May 3, 2007 (Press Release) --
A 23-year-old American man officially unveiled his new website, www.60kgiveaway.com, to the public today, marking what could become a new era in Pixel Advertising, as the phenomenon has come to be called.
Bryan Childers hopes to emulate, on a smaller scale, some of the successes of Briton Alex Tew’s Million Dollar Home Page, from which Tew reportedly earned a million dollars. Childers’ site has only been publicly open a short time, but already promises to be highly successful, and some have speculated it could rapidly surpass the original in its popularity.
Childers started the page offering one million pixels - each will remain active for a minimum of twelve years - for just 10 cents each, much less than most other money-hopeful startups. Advertisers can buy these pixels in 100 pixel-squares measuring 10 by 10 pixels and the page has been designed to have 10,000 of the 100 pixel squares. A click on each advertisement or slogan links visitors to the advertiser’s Web page.
According to the terms of the contest, the cash offerings are to be divvied into 16 prizes, and distributed to various randomly-selected site users: 8 to be paid to visitors who click, and the other 8 to advertisers who paid for the pixels, creating quite an incentive, both to advertisers, and to the visitors.
Does this kind of gimmick work? It seems as though most advertisers on Tew’s site bought in because they knew it would attract a lot of publicity. So, the dozens of copycat sites spawned by Tew’s success haven’t done as well, as they can’t beat having Tew’s first-mover advantage.
However, as Childers stated, “The major difference between Mr. Tew's site and mine is that I'm sharing the majority of the profit back to the users,” adding also that this extra incentive makes his page uniquely different from the hundreds of copycat sites.
Will it succeed? Only time will tell. One thing for sure, the site definitely has what it takes to stick around.
Bryan Childers hopes to emulate, on a smaller scale, some of the successes of Briton Alex Tew’s Million Dollar Home Page, from which Tew reportedly earned a million dollars. Childers’ site has only been publicly open a short time, but already promises to be highly successful, and some have speculated it could rapidly surpass the original in its popularity.
Childers started the page offering one million pixels - each will remain active for a minimum of twelve years - for just 10 cents each, much less than most other money-hopeful startups. Advertisers can buy these pixels in 100 pixel-squares measuring 10 by 10 pixels and the page has been designed to have 10,000 of the 100 pixel squares. A click on each advertisement or slogan links visitors to the advertiser’s Web page.
According to the terms of the contest, the cash offerings are to be divvied into 16 prizes, and distributed to various randomly-selected site users: 8 to be paid to visitors who click, and the other 8 to advertisers who paid for the pixels, creating quite an incentive, both to advertisers, and to the visitors.
Does this kind of gimmick work? It seems as though most advertisers on Tew’s site bought in because they knew it would attract a lot of publicity. So, the dozens of copycat sites spawned by Tew’s success haven’t done as well, as they can’t beat having Tew’s first-mover advantage.
However, as Childers stated, “The major difference between Mr. Tew's site and mine is that I'm sharing the majority of the profit back to the users,” adding also that this extra incentive makes his page uniquely different from the hundreds of copycat sites.
Will it succeed? Only time will tell. One thing for sure, the site definitely has what it takes to stick around.
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