Companies are failing to help people to understand complex issues and undertake difficult jobs

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 8, 2007 -- Companies are missing opportunities to enable their people to do difficult jobs in a winning way, according to new research by Adaptation business expert Prof. Colin Coulson-Thomas. Delivering a keynote address at the Eastern Regional Convention of the Chartered Management Institute (CMI) he will explain how pioneering companies use new approaches to build understanding and transform performance.

Prof. Coulson-Thomas’ research has involved over 4,000 companies worldwide. Speaking at the Rowley Mile Racecourse at Newmarket he will show what the most successful companies do differently to help their people understand complex issues and undertake demanding roles. The findings summarised in his book ‘Winning Companies; Winning People, the differing approaches of winners and losers’ show how companies can boost corporate profitability and increase personal fulfilment.

Coulson-Thomas explains: “In many areas of business people do not understand their company’s offerings or how these can benefit customers. Even in very large companies only a handful of people are able to explain what is special, unique or different about their organisation’s technology and what this means for customers.”

As a consequence, the Professor finds: “Much business-to-business marketing is expensive and ineffective. People who do not know or understand are struggling to sell to buyers who do not know of understand. No wonder so many people are uncertain and insecure.”

The new research suggests a different approach is required. According to Coulson-Thomas: “People should be enabled to understand complex issues, succinctly describe the essence of what their organisation offers, and help prospects to understand and acquire what they need.”

In particular, Coulson-Thomas finds: “People need help when undertaking difficult jobs. A person can know all there is to know about the properties of paint and the theory of painting and drying, but without a paint brush the paint stays in the tin.”

Help is at hand. The Professor explains: “Enlightened and pioneering companies are equipping their people with practical and cost effective support tools that make it easy for them to understand complex issues and do difficult jobs. As a consequence understanding is increased and management of change problems are avoided.”

Coulson-Thomas’s research concentrates upon identifying critical success factors and what high performers do differently in areas that are vital for corporate success. Findings are summarised in a series of research reports and his latest book ‘Winning Companies; Winning People, the differing approaches of winners and losers’ which is published by Kingsham Press ( Price £19.95 plus postage and packing) and can be ordered from http://www.coulson-thomaspublications.com