May 10, 2007 (Press Release) --
Many corporations miss the mark with their corporate wellness programming because they do not utilize broad based health and wellness initiatives such as health fairs and preventative screenings.
Corporate wellness programming, health fairs and in-house preventative health screenings are coming in-vogue in large corporations across the county. As large corporations are suffering through annual health insurance increases and cutting employee benefits is not an option, they are looking for new ways to save money on the health maintenance of their employees.
Unfortunately, many corporations are sticking to traditional programs that are no longer useful in today’s day and age. They feel that it is safer to do what has always been done instead of taking a risk of spending budget money on a new program that may not show immediate returns.
Information based programs such as smoking cessation or nutrition counseling through a dietician can offer some help, but they often miss the mark when it comes to creating a culture of health and wellbeing. “The main reason for this failure is that they typically only appeal to those employees who are already motivated to take some action to improve their health and quality of life,” said John Buckley, President of OpenHouse Direct, Inc. “Broad based preventative corporate wellness programs, such as health fairs, in-house medical screenings or flu shot programs, have a much greater impact because they reach a wider audience then traditional information based programs.”
Depending on the internal support at a corporation, a health fair will typically reach 30 to 60 percent of the corporate population. And of those attending, approximately 70% will participate in a health diagnostic test such as cholesterol or glucose screenings, blood pressure or body fat testing.
The key to a fun, informative and well attended event is to make sure that the health fair offers screenings and exhibitors from a wide variety of services. By including several different exhibitors, health fairs have a better chance of attracting a larger percentage of employees.
OpenHouse Direct, Inc. is an independently-owned corporate health and wellness coordination company that specializes in corporate health and wellness fairs. It offers national capability, promises only in-network health and wellness providers attend its events and offers competitive pricing for flu shots, blood pressure, glucose and cholesterol screenings, as well as many other preventative health screenings.
Visit http://www.healthfairsdirect.com to learn more
Corporate wellness programming, health fairs and in-house preventative health screenings are coming in-vogue in large corporations across the county. As large corporations are suffering through annual health insurance increases and cutting employee benefits is not an option, they are looking for new ways to save money on the health maintenance of their employees.
Unfortunately, many corporations are sticking to traditional programs that are no longer useful in today’s day and age. They feel that it is safer to do what has always been done instead of taking a risk of spending budget money on a new program that may not show immediate returns.
Information based programs such as smoking cessation or nutrition counseling through a dietician can offer some help, but they often miss the mark when it comes to creating a culture of health and wellbeing. “The main reason for this failure is that they typically only appeal to those employees who are already motivated to take some action to improve their health and quality of life,” said John Buckley, President of OpenHouse Direct, Inc. “Broad based preventative corporate wellness programs, such as health fairs, in-house medical screenings or flu shot programs, have a much greater impact because they reach a wider audience then traditional information based programs.”
Depending on the internal support at a corporation, a health fair will typically reach 30 to 60 percent of the corporate population. And of those attending, approximately 70% will participate in a health diagnostic test such as cholesterol or glucose screenings, blood pressure or body fat testing.
The key to a fun, informative and well attended event is to make sure that the health fair offers screenings and exhibitors from a wide variety of services. By including several different exhibitors, health fairs have a better chance of attracting a larger percentage of employees.
OpenHouse Direct, Inc. is an independently-owned corporate health and wellness coordination company that specializes in corporate health and wellness fairs. It offers national capability, promises only in-network health and wellness providers attend its events and offers competitive pricing for flu shots, blood pressure, glucose and cholesterol screenings, as well as many other preventative health screenings.
Visit http://www.healthfairsdirect.com to learn more

Health fairs and preventative screenings are essential for corporations interested in a top notch wellness program.
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