PriceRunner Founders will launch the next generation buying guide in six
countries and announce a $2.8 million investment from Northzone Ventures
May 14, 2007 (Press Release) --
At the Web 2.0 conference “Hej 2007” in Stockholm, April 21, Wiral Internet Group revealed their
secret web project for the first time. The new project TestFreaks is about facilitating consumers
shopping process by helping them to get the best product based on their personal preferences.
TestFreaks will extract, analyze and process information from different areas such as expert reviews,
user reviews, video reviews, blogs, news sites and forums. Through Wisdom of the Freaks the
TestFreaks users will help each other to find new products, rate news, find credible rumors, create
how to guides and much more.
When PriceRunner was founded back in 1999 the ambition was to create a price comparison service
that would help the consumer to find the lowest price on their products. The company started with
three people and five years later PriceRunner had 100 employees and over 10 million monthly users
in Europe.
Starting today the TestFreaks team is inviting everyone to take part and contribute in the
development process of TestFreaks as co-developers in the TestFreaks forum
(www.testfreaks.com/forum/). Highly contributing users will be invited as beta testers to the
development servers to test out new features and functionality.
“We are proud to have created PriceRunner, one of the best price comparison websites
available today. We learned a lot during the PriceRunner years. Our focus with
TestFreaks is on finding the best product. You will see that we have put in many hours of
thinking in order to create an architecture of participation. You can expect to see a rich
user interface, a lot of wiki functionality, powerful recommendation engines, social and
community driven elements etc. TestFreaks will truly deliver unique user value”, said
Kristofer Arwin, CEO & Founder of TestFreaks.
This summer TestFreaks will launch a beta version on 6 markets and will expand to another 14
markets before the end of this year.
“We were investors in PriceRunner and that was a success. Now we are investing $2.8
million in TestFreaks and are confident that these guys will deliver. At Northzone we are
proud to be a part of this very exciting web project”, said Pär-Jörgen Pärson,, General
Partner at Northzone Ventures.
During the PriceRunner years, the available technology limited the development pace. The
TestFreaks team has spent a great deal of time on technology choice and is now building a solid platform on Ruby on Rails and Python. This will enable a high-pace continuous development of new
concepts and functionality.
TestFreaks invites you to the consumer revolution and to be a part of our Wisdom of the Freaks.
http://www.testfreaks.com/forum/
Please note that the current TestFreaks sites are limited alpha-versions and up for test purposes only.
secret web project for the first time. The new project TestFreaks is about facilitating consumers
shopping process by helping them to get the best product based on their personal preferences.
TestFreaks will extract, analyze and process information from different areas such as expert reviews,
user reviews, video reviews, blogs, news sites and forums. Through Wisdom of the Freaks the
TestFreaks users will help each other to find new products, rate news, find credible rumors, create
how to guides and much more.
When PriceRunner was founded back in 1999 the ambition was to create a price comparison service
that would help the consumer to find the lowest price on their products. The company started with
three people and five years later PriceRunner had 100 employees and over 10 million monthly users
in Europe.
Starting today the TestFreaks team is inviting everyone to take part and contribute in the
development process of TestFreaks as co-developers in the TestFreaks forum
(www.testfreaks.com/forum/). Highly contributing users will be invited as beta testers to the
development servers to test out new features and functionality.
“We are proud to have created PriceRunner, one of the best price comparison websites
available today. We learned a lot during the PriceRunner years. Our focus with
TestFreaks is on finding the best product. You will see that we have put in many hours of
thinking in order to create an architecture of participation. You can expect to see a rich
user interface, a lot of wiki functionality, powerful recommendation engines, social and
community driven elements etc. TestFreaks will truly deliver unique user value”, said
Kristofer Arwin, CEO & Founder of TestFreaks.
This summer TestFreaks will launch a beta version on 6 markets and will expand to another 14
markets before the end of this year.
“We were investors in PriceRunner and that was a success. Now we are investing $2.8
million in TestFreaks and are confident that these guys will deliver. At Northzone we are
proud to be a part of this very exciting web project”, said Pär-Jörgen Pärson,, General
Partner at Northzone Ventures.
During the PriceRunner years, the available technology limited the development pace. The
TestFreaks team has spent a great deal of time on technology choice and is now building a solid platform on Ruby on Rails and Python. This will enable a high-pace continuous development of new
concepts and functionality.
TestFreaks invites you to the consumer revolution and to be a part of our Wisdom of the Freaks.
http://www.testfreaks.com/forum/
Please note that the current TestFreaks sites are limited alpha-versions and up for test purposes only.
Email
Print
SPAM
