Web Video Marketing – (R)Evolution made in Germany and the USA

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 21, 2007 -- Web Video Marketing – (R)Evolution made in Germany and the USA
Denver & Cologne, May 21st, 2007: Short videos on the web are moving into the focus of many advertisers. A recent study confirmed that online videos are even more effective than classic TV ads. A fast growing number of companies are looking at web videos to get their messages across.

Now a turn-key solution is being provided by conceptbakery – a German/American marketing agency: A new & innovative model for the creation and distribution of viral web videos named moviebakery.

moviebakery is basically a platform that connects advertisers with a large pool of creative talent – all in a very structured and efficient manner. This allows for the production and distribution of web videos at very affordable rates: 10 ideas turned into 10 video by 10 different producers - custom made for the advertiser - for EUR 10,000 or USD 13,000. This model includes the initial distribution of the videos on the Internet.

Over the years, the agency has developed an in-depth know how of viral and guerilla marketing. Based on this information, conceptbakery developed a quality control system that makes sure that the completed videos meet the expectations of the clients and are well received within the target groups.

The model already has a patent pending and seems to be sitting very well with clients. moviebakery is able to present three interesting clients at its launch already: Swiss International Air Lines, Sparhandy.com (A German mobile services provider) and a third well-known client that can’t officially be named yet.

How exactly does the moviebakery model work? What is so (r)evolutionary about it?
Today, many successful videos are being made outside the big studio or agency world. “The users at YouTube & Co. have shown to the world that they can turn great ideas into great videos - all on a budget with widely available technology” states Klaus Holzapfel, Managing Partner of conceptbakery USA.

moviebakery is tapping into this widely unused talent pool. An automated platform allows for the entire project management and quality control. It is the interface between the clients of moviebakery and the video producers. “Each video producer applies with moviebakery and we review their reference projects before they get admitted to our talent pool. This process ensures the required amount of creativity and technical knowhow for our clients.” says Felix Holzapfel, the managing partner of conceptbakery Germany.

The bottom line is a win-win-win situation:
Clients get access to a large pool of talented video producers with a huge amount of creativity. The process is managed by a professional agency and provided at an attractive rate. The multi-level quality control ensures that the completed videos show the client or its services or products in the desired manner.

See the full press release here: http://moviebakery.com/news/2007-05-21-launch-moviebakery-us.pdf