Homewood Suites ‘Simple Moments’ winning families to be featured on multiple Times Square electronic billboards in front of approx. 1.7 million people each day
May 23, 2007 (Press Release) --
The Homewood Suites by Hilton Simple Moments contest will promote the core essence of its brand, its valued guests and their families, in front of millions of people in New York City’s famous tourist attraction, Times Square. From the middle of April through mid July, Homewood Suites guests and non-guests may upload a photo depicting their favorite Simple Moments from their family vacation to a photo gallery on the Homewood Suites website.
A panel of judges will pick three winning photos from the photo gallery that best represents a Homewood Suites ‘Simple Moment’ and then will be incorporated in three different advertisements promoting the hotel brand in prominent display on up to twelve Times Square billboards. The billboards will be seen by approx. 1.7 million people each day, making the winners a familiar face in the hustle and bustle of Times Square.
The winning photos will be an integral part of the Homewood Suites advertising campaign, representing the brand in front of millions of people on a daily basis. Photos will be judged on originality, creativity, quality and the expression of the Simple Moments concept. Focusing on guests, Homewood Suites’ new ‘Simple Moment’ campaign allows those most important to the hospitality industry the opportunity to be front-and-center. The contest allows ordinary, everyday people to publicize their ‘simple moments’ in a prominent, well-traveled area in New York City. It’s an opportunity to directly participate in a high-profile advertising campaign!
“The growing number of social community and video sharing Web sites, blogs and reality television shows indicate that real people like being in the spotlight. The Simple Moments contest allows our real families to be in the ultimate spotlight up in Times Square and provide a fresh look to our advertising campaign,” said Bill Duncan, vice president, marketing and sales, Homewood Suites by Hilton.
The three winning photo’s will be displayed within a Homewood Suites advertisement, on an electronic rotating billboard in Times Square during the month of September. Homewood Suites will invite the three winners and their families to see their photo live and in person during an all-expenses paid weekend trip to New York City**.
About Homewood Suites:
Launched in 1989, the Homewood Suites by Hilton brand today has 197 hotels open with another 120 in the pipeline.
Homewood Suites by Hilton is part of Hilton Hotels Corporation (NYSE:HLT) a leading global hospitality company, with more than 2,900 hotels and 500,000 rooms in more than 80 countries, including 105,000 team members worldwide.
The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, Scandic and The Waldorf=Astoria Collection.
Hilton Hotels Corporation’s sponsorship of the U.S. Olympic Team will extend through the 2008 Olympic and Paralympic Games in Beijing, China, and includes the 2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team.
# # #
*Statistic received from Times Square Studio
HHonors, Double Dip and Double Dipping are trademarks owned by Hilton HHonors Worldwide, L.L.C. Hilton HHonors membership, earning of Points & Miles, and redemption of points are subject to HHonors Terms and Conditions.
** No Purchase Necessary, Simple Moments Contest sponsored by Homewood Suites by Hilton. From April 16 through July 15. Eligibility open to legal residents of Canada (excluding Quebec) and the 50 United States. Void where prohibited.
Homewood Suites PR Contact:
Julie Cunningham
Director Brand Marketing
Homewood Suites by Hilton
Hilton Hotels Corporation
755 Crossover Lane
Memphis
TN 38117
tel (901) 374-5789
email julie_cunningham@hilton.com
A panel of judges will pick three winning photos from the photo gallery that best represents a Homewood Suites ‘Simple Moment’ and then will be incorporated in three different advertisements promoting the hotel brand in prominent display on up to twelve Times Square billboards. The billboards will be seen by approx. 1.7 million people each day, making the winners a familiar face in the hustle and bustle of Times Square.
The winning photos will be an integral part of the Homewood Suites advertising campaign, representing the brand in front of millions of people on a daily basis. Photos will be judged on originality, creativity, quality and the expression of the Simple Moments concept. Focusing on guests, Homewood Suites’ new ‘Simple Moment’ campaign allows those most important to the hospitality industry the opportunity to be front-and-center. The contest allows ordinary, everyday people to publicize their ‘simple moments’ in a prominent, well-traveled area in New York City. It’s an opportunity to directly participate in a high-profile advertising campaign!
“The growing number of social community and video sharing Web sites, blogs and reality television shows indicate that real people like being in the spotlight. The Simple Moments contest allows our real families to be in the ultimate spotlight up in Times Square and provide a fresh look to our advertising campaign,” said Bill Duncan, vice president, marketing and sales, Homewood Suites by Hilton.
The three winning photo’s will be displayed within a Homewood Suites advertisement, on an electronic rotating billboard in Times Square during the month of September. Homewood Suites will invite the three winners and their families to see their photo live and in person during an all-expenses paid weekend trip to New York City**.
About Homewood Suites:
Launched in 1989, the Homewood Suites by Hilton brand today has 197 hotels open with another 120 in the pipeline.
Homewood Suites by Hilton is part of Hilton Hotels Corporation (NYSE:HLT) a leading global hospitality company, with more than 2,900 hotels and 500,000 rooms in more than 80 countries, including 105,000 team members worldwide.
The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, Scandic and The Waldorf=Astoria Collection.
Hilton Hotels Corporation’s sponsorship of the U.S. Olympic Team will extend through the 2008 Olympic and Paralympic Games in Beijing, China, and includes the 2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team.
# # #
*Statistic received from Times Square Studio
HHonors, Double Dip and Double Dipping are trademarks owned by Hilton HHonors Worldwide, L.L.C. Hilton HHonors membership, earning of Points & Miles, and redemption of points are subject to HHonors Terms and Conditions.
** No Purchase Necessary, Simple Moments Contest sponsored by Homewood Suites by Hilton. From April 16 through July 15. Eligibility open to legal residents of Canada (excluding Quebec) and the 50 United States. Void where prohibited.
Homewood Suites PR Contact:
Julie Cunningham
Director Brand Marketing
Homewood Suites by Hilton
Hilton Hotels Corporation
755 Crossover Lane
Memphis
TN 38117
tel (901) 374-5789
email julie_cunningham@hilton.com
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