May 23, 2007 (Press Release) --
CUPERTINO, CA—May 23, 2007—Trend Micro Incorporated (TSE: 4704, NASDAQ: TMIC), a leader in network antivirus and content security software and services, has received the prestigious Bravo! Award presented annually by consumer electronics retailer Best Buy. The 2007 Best Buy Bravo! Award recognizes Trend Micro for its passion and dedication to vision, speed and innovation, honesty and respect, responsiveness to the needs of Best Buy’s customers and business excellence.
The Bravo! Award was presented to Trend Micro on May 22, 2007 at a gala event honoring the winners. Of the nearly 3,000 vendors that Best Buy conducts business with only 25 were selected as Bravo! Award winners. On hand to receive the award on behalf of Trend Micro were Lane Bess, global general manager of Trend Micro consumer products and services and Jeff Angus, director of Trend Micro consumer products and services.
“Trend Micro is honored to receive the acclaimed Bravo! Award from Best Buy,” said Lane Bess, global general manager of Trend Micro consumer products and services. “It reaffirms Trend Micro’s commitment to providing our retail partners with innovative technology, quality products and creative channel programs that meet the needs of their customers.”
Bravo! Award winners are selected from various criteria including financial, supply chain and qualitative factors such as collective business management, marketing savvy and flexibility. Elements considered in choosing Bravo! Award winners include technology leadership, willingness to partner, honesty and respect, responsiveness to Best Buy’s customers, achievement orientation, speed to market and overall industry market share gain.
In nominating Trend Micro for this recognition, Best Buy’s software, networking and Geek Squad® business teams cited the company’s support of Best Buy’s values by demonstrating innovation, quality and a collaborative spirit in ensuring Best Buy customers stay protected from virus, spyware and other web-based threats.
The Trend Micro products available via Best Buy and Geek Squad include Trend Micro Internet Security 2007 and Trend Micro Antivirus + Antispyware 2007. According to research conducted by NPD, Trend Micro has nearly tripled its market share between 2005 and 2006 in total units shipped and revenue within U.S. retail outlets. For more information on consumer products and free services offered by Trend Micro, please visit www.trendsecure.com.
The Bravo! Award was presented to Trend Micro on May 22, 2007 at a gala event honoring the winners. Of the nearly 3,000 vendors that Best Buy conducts business with only 25 were selected as Bravo! Award winners. On hand to receive the award on behalf of Trend Micro were Lane Bess, global general manager of Trend Micro consumer products and services and Jeff Angus, director of Trend Micro consumer products and services.
“Trend Micro is honored to receive the acclaimed Bravo! Award from Best Buy,” said Lane Bess, global general manager of Trend Micro consumer products and services. “It reaffirms Trend Micro’s commitment to providing our retail partners with innovative technology, quality products and creative channel programs that meet the needs of their customers.”
Bravo! Award winners are selected from various criteria including financial, supply chain and qualitative factors such as collective business management, marketing savvy and flexibility. Elements considered in choosing Bravo! Award winners include technology leadership, willingness to partner, honesty and respect, responsiveness to Best Buy’s customers, achievement orientation, speed to market and overall industry market share gain.
In nominating Trend Micro for this recognition, Best Buy’s software, networking and Geek Squad® business teams cited the company’s support of Best Buy’s values by demonstrating innovation, quality and a collaborative spirit in ensuring Best Buy customers stay protected from virus, spyware and other web-based threats.
The Trend Micro products available via Best Buy and Geek Squad include Trend Micro Internet Security 2007 and Trend Micro Antivirus + Antispyware 2007. According to research conducted by NPD, Trend Micro has nearly tripled its market share between 2005 and 2006 in total units shipped and revenue within U.S. retail outlets. For more information on consumer products and free services offered by Trend Micro, please visit www.trendsecure.com.

Garners Coveted Award in the PC and home networking category for its Security Software and Services
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