On September 12th- 13th the international „Media in Transition Conference 2007“ opens its doors. The focus of the conference is the structural transition in the media industry.
June 5, 2007 (Press Release) --
The invited speakers are among others - Martin Stiksel (Last.fm), John Buckman (Magnatune), Simon Willison (Django, ex-Yahoo!, ), Matthew Gertner (AllPeers), Les Ottolenghi (Intent Media), Annet Aris (INSEAD, McKinsey), Alexander Wolf (CEO/ Legal Adviser GEMA)
The Media in Transition Conference has a focus on how mass amateur hordes of people, engaging in sharing of video, photo, blog, chat, geo information etc., are ultimately changing the way media is created, distributed and consumed. Today the informed media consumer spends less and less time with traditional media formats, counting magazines, books and newspapers. The Internet is capturing market share. Blogs, and internet-zines offer more timely and targeted information straight from the source: from the original inventor, engineer, filmmaker, photographer. Gossip and novelty are better served by one of the social media services, such as MySpace, Facebook, Youtube, or even Digg, than reading People or Cosmo magazine.
The main question is: if the public is moving towards Internet driven media consumption, can traditional media companies retain the advertising dollars being spent? Advertising money is the foundation of the media business in diverse sectors ranging from newspapers, zines and TV and radio stations. Can traditional media companies compete in this arena against the Internet behemoths, e.g. Google, Yahoo! or Amazon? Current media analysts peg the size of the Online advertising market at an estimated 5% of the overall ad market. Considering the time consumers spend Online, compared with other media usage, this figure should be more in the realm of 50% or more, and we see this happening within the next ten years.
The next big topic is certainly "Social Media", following the overall Web 2.0 trend. We have seen a flurry of activity in 2006 with companies catering to the social media phenomenon and submitting their site to Michael Arrington's TechCrunch, in hope of becoming the next Youtube or Facebook. So called "user-generated content" is flooding the web and capturing the global audience. David Sifry, CEO of Technorati - the blog search engine, recently in April 2007 released a report called "the State of the Live Web", characterizing the social media revolution as something "alive", where users have the freedom to participate and contribute.
The Media in Transition Conference has invited speakers from diverse backgrounds, providing insight on how the social media revolution is currently being built. The Media in Transition Conference 2007 offers a comprehensive overview of the current state-of-the-art social media innovations, communication and business models, as well as distribution methods used on the Internet today. Under the slogan “from experts for experts“, the conference has a very compact format and further introduces extensive networking possibilities for contacting and partnering.
The Media in Transition Conference has a focus on how mass amateur hordes of people, engaging in sharing of video, photo, blog, chat, geo information etc., are ultimately changing the way media is created, distributed and consumed. Today the informed media consumer spends less and less time with traditional media formats, counting magazines, books and newspapers. The Internet is capturing market share. Blogs, and internet-zines offer more timely and targeted information straight from the source: from the original inventor, engineer, filmmaker, photographer. Gossip and novelty are better served by one of the social media services, such as MySpace, Facebook, Youtube, or even Digg, than reading People or Cosmo magazine.
The main question is: if the public is moving towards Internet driven media consumption, can traditional media companies retain the advertising dollars being spent? Advertising money is the foundation of the media business in diverse sectors ranging from newspapers, zines and TV and radio stations. Can traditional media companies compete in this arena against the Internet behemoths, e.g. Google, Yahoo! or Amazon? Current media analysts peg the size of the Online advertising market at an estimated 5% of the overall ad market. Considering the time consumers spend Online, compared with other media usage, this figure should be more in the realm of 50% or more, and we see this happening within the next ten years.
The next big topic is certainly "Social Media", following the overall Web 2.0 trend. We have seen a flurry of activity in 2006 with companies catering to the social media phenomenon and submitting their site to Michael Arrington's TechCrunch, in hope of becoming the next Youtube or Facebook. So called "user-generated content" is flooding the web and capturing the global audience. David Sifry, CEO of Technorati - the blog search engine, recently in April 2007 released a report called "the State of the Live Web", characterizing the social media revolution as something "alive", where users have the freedom to participate and contribute.
The Media in Transition Conference has invited speakers from diverse backgrounds, providing insight on how the social media revolution is currently being built. The Media in Transition Conference 2007 offers a comprehensive overview of the current state-of-the-art social media innovations, communication and business models, as well as distribution methods used on the Internet today. Under the slogan “from experts for experts“, the conference has a very compact format and further introduces extensive networking possibilities for contacting and partnering.
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