Way2SMS brings mobile audience and Advertisers together for a winning mobile advertising proposition
June 8, 2007 (Press Release) --
India's Largest Mobile Data Solutions Company Through its Unlimited Free SMS exchange platform "Way2SMS.COM" now Brings Unique and innovative Mobile advertising and branding Opportunities in the form of “Mobitisements".
Way2SMS.com provides its users text messaging absolutely free of cost. The text messages are appended with ads which can be geo-targeted. Users get this free text messaging service in exchange for opting in to have targeted ads appended to their message.
Out of the 160 characters of a standard SMS, Way2SMS offers only 92 characters to the User to send out their personal SMS. The rest of the characters are reserved for geo-targeted advertisement or Mobitisement. The smaller the users sends the message the larger the ads content will be pushed with it. Way2SMS Dynamic Ad platform allows advertisers to insert ads in 120,85 and 55 characters depending on the users personal message length.
Mr. Raju, CEO Way2SMS.com says “ Mobile is the last remaining medium in which the user bears the full weight of payment – a situation that will ultimately stifle growth. Ad-funding SMS has the potential to create new measurable advertising channel for brands and provide mobile users the ability to communicate more for nothing”. Also Mr. Raju adds “ Way2SMS emerged as the largest messaging portal with over half million carrier independent subscriber community as on date”.
Way2SMS intends to reach out every mobile subscriber at least once in a month. Thus Building a strong Platform for both Way2SMS users and advertisers, through an innovative concept “Mobitisements- ad supported messages”
Way2SMS.com provides its users text messaging absolutely free of cost. The text messages are appended with ads which can be geo-targeted. Users get this free text messaging service in exchange for opting in to have targeted ads appended to their message.
Out of the 160 characters of a standard SMS, Way2SMS offers only 92 characters to the User to send out their personal SMS. The rest of the characters are reserved for geo-targeted advertisement or Mobitisement. The smaller the users sends the message the larger the ads content will be pushed with it. Way2SMS Dynamic Ad platform allows advertisers to insert ads in 120,85 and 55 characters depending on the users personal message length.
Mr. Raju, CEO Way2SMS.com says “ Mobile is the last remaining medium in which the user bears the full weight of payment – a situation that will ultimately stifle growth. Ad-funding SMS has the potential to create new measurable advertising channel for brands and provide mobile users the ability to communicate more for nothing”. Also Mr. Raju adds “ Way2SMS emerged as the largest messaging portal with over half million carrier independent subscriber community as on date”.
Way2SMS intends to reach out every mobile subscriber at least once in a month. Thus Building a strong Platform for both Way2SMS users and advertisers, through an innovative concept “Mobitisements- ad supported messages”
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