'Internet Label' Looks to fill-in what majors are leaving behind
June 9, 2007 (Press Release) --
In an effort to target more specific fanbases and markets, and as an act of simplicity through consolidation. Los Angeles-based ‘Internet Label’ ShoEnTeL Music has closed down the Myspace profile for Artist P.N.G., and has established a label profile to include him, and other artists associated with the label. “This move will allow us more control over our distribution and exposure of our acts in the future. At the same time, make us more appealing for investor interest and a more interactive fanbase”, states CEO and Owner K.C. Shoen.
The label, which started in September of last year, is not meant to be another “indie”, as K.C. explains, “it is meant to be that gapstop that the Major labels are slowly starting to leave, due to their impending demise”. In a new era which has seen a plethora of merges, buy-outs, and layoffs, the ‘traditional’ approach to making and marketing music has also altered, “The Majors are having a much more difficult time validating their methodology, from A&R all the way through retail. Artists are finding more lucrative means to distribute, advertise, promote, without the benefit of a large advance.” He points out, that “ revenue receipt and control have become tangible more so than any other time in the industries’ history. Our label intends to be the leader in this new age, by taking in talent that is largely ignored by both mainstream/ cooperate radio, major labels, and distributors, and using the internet as a primary means of exposure and promotion. Staying lucrative. relevant, trend-setting, at the same time giving Artists their just due financially.”
A Three-Prong Approach
Seeking a diverse combination that incorporates terrestrial and internet radio, internet licensing deals, and private backing, ShoEnTeL Music seeks to be the first label of its kind. By combing these elements, mixed with a low-overhead and pre-established digital distribution lines that are popular and reliable, K.C. Shoen believes this approach will prove to be the most successful in a constantly changing market environment. “ When I read that digital (mp3 download)sales outpaced plastic sales in 2006, I immediately recognized that with a proper approach, our label could be the model of how both the business of music is handled , and to truly stay independent creatively, at the same time reap a considerable profit to continue on that journey without totally compromising on artistic integrity”
‘Quick’ Turnaround
He also believes that this business model won’t take years of trial-and-error, or need a gigantic financial commitment from any private source. As he explains, “..its not in a developmental phase, it is active. What wee seeking is investment to help invigorate greater exposure, broader channels of distribution, and to allow our artists and myself to work these channels more continuously, without having to stop in-between just to survive day-to-day.”
The label, which started in September of last year, is not meant to be another “indie”, as K.C. explains, “it is meant to be that gapstop that the Major labels are slowly starting to leave, due to their impending demise”. In a new era which has seen a plethora of merges, buy-outs, and layoffs, the ‘traditional’ approach to making and marketing music has also altered, “The Majors are having a much more difficult time validating their methodology, from A&R all the way through retail. Artists are finding more lucrative means to distribute, advertise, promote, without the benefit of a large advance.” He points out, that “ revenue receipt and control have become tangible more so than any other time in the industries’ history. Our label intends to be the leader in this new age, by taking in talent that is largely ignored by both mainstream/ cooperate radio, major labels, and distributors, and using the internet as a primary means of exposure and promotion. Staying lucrative. relevant, trend-setting, at the same time giving Artists their just due financially.”
A Three-Prong Approach
Seeking a diverse combination that incorporates terrestrial and internet radio, internet licensing deals, and private backing, ShoEnTeL Music seeks to be the first label of its kind. By combing these elements, mixed with a low-overhead and pre-established digital distribution lines that are popular and reliable, K.C. Shoen believes this approach will prove to be the most successful in a constantly changing market environment. “ When I read that digital (mp3 download)sales outpaced plastic sales in 2006, I immediately recognized that with a proper approach, our label could be the model of how both the business of music is handled , and to truly stay independent creatively, at the same time reap a considerable profit to continue on that journey without totally compromising on artistic integrity”
‘Quick’ Turnaround
He also believes that this business model won’t take years of trial-and-error, or need a gigantic financial commitment from any private source. As he explains, “..its not in a developmental phase, it is active. What wee seeking is investment to help invigorate greater exposure, broader channels of distribution, and to allow our artists and myself to work these channels more continuously, without having to stop in-between just to survive day-to-day.”
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