Learn why stacking "value" is the most effective way to magnetically attract interested prospects to spinal decompression? Also, see what value stacking is and how it will make your practice busier!
June 14, 2007 (Press Release) --
What Is Value Stacking? The big flaw I keep seeing in spinal decompression marketing is that no one is standing apart. The same city has 5 doctors running literally the same ad. Well duh! No wonder results aren't good.
Lesson #1: If you've got lots of competition and everyone is making he same offer (i.e. "call for free report" or "visit website for free report"), you will get better results if you make your offers and advertising look different from everyone else's.
Lesson #2: If you want to get more spinal decompression patients and "suck the leads from the newspaper" right out of the hands of your competitors, use the secret of "value stacking."
What Would You Respond To? An ad offering just a 'free report' or an ad that immediately attracted your eye that offered you the following: FREE valuable new Audio Cd called, "Secrets of Spinal Decompression Revealed," a Free guide called "7 Causes of Back Pain Revealed," Another free guide called 6 Warning Signs of Chronic Pain," and, a FREE health pass (worth $175)?
See how much more enticing this ad would be? We call this value stacking and it works like a scale. When consumers see advertising, does it only slightly interest them or is the sheer weight and magnitude of the freebies so heavy that they can't help but respond?
That is what value stacking does! For instance, some of my clients at Practice Building Center, were able to weight down that scale of desire by offering a valuable FREE audio Cd called "Secrets to Spinal Decompression Revealed." So right away these chiropractors are way ahead in added value for the patient.
That scale is already weighed down with desire, even without all the other enticements. However, pile more on and they froth over with desire and call. That's why we are averaging 400% more leads with our approach versus other systems out there.
Value stacking is a true secret to our style of chiropractic marketing and lead generation at Practice Building Center. It is a tool that enables you to steal the bulk of the hot leads right from under the noses of your less-sophisticated competitors!
Lesson #1: If you've got lots of competition and everyone is making he same offer (i.e. "call for free report" or "visit website for free report"), you will get better results if you make your offers and advertising look different from everyone else's.
Lesson #2: If you want to get more spinal decompression patients and "suck the leads from the newspaper" right out of the hands of your competitors, use the secret of "value stacking."
What Would You Respond To? An ad offering just a 'free report' or an ad that immediately attracted your eye that offered you the following: FREE valuable new Audio Cd called, "Secrets of Spinal Decompression Revealed," a Free guide called "7 Causes of Back Pain Revealed," Another free guide called 6 Warning Signs of Chronic Pain," and, a FREE health pass (worth $175)?
See how much more enticing this ad would be? We call this value stacking and it works like a scale. When consumers see advertising, does it only slightly interest them or is the sheer weight and magnitude of the freebies so heavy that they can't help but respond?
That is what value stacking does! For instance, some of my clients at Practice Building Center, were able to weight down that scale of desire by offering a valuable FREE audio Cd called "Secrets to Spinal Decompression Revealed." So right away these chiropractors are way ahead in added value for the patient.
That scale is already weighed down with desire, even without all the other enticements. However, pile more on and they froth over with desire and call. That's why we are averaging 400% more leads with our approach versus other systems out there.
Value stacking is a true secret to our style of chiropractic marketing and lead generation at Practice Building Center. It is a tool that enables you to steal the bulk of the hot leads right from under the noses of your less-sophisticated competitors!
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