Offbeat, new media driven, internal branding exercises serve as a yardstick in customers' understanding and additionally, effect a hike of almost 30% in the organizations' market value.
June 21, 2007 (Press Release) --
Large organizations and brands are built upon a core value system, that proves to be the DNA of their identity. These are the values, that the corporation would nurture to every employee in the organization - to express unity in thought and company vision. Unfortunately, most people towards whom these campaigns are targeted towards, rarely ever understand the motivation behind the organization's actions. In house HR departments, deal with the variability that comes between the supply and demand in such situations. Integrated planning and creative execution can help disparate planning systems align with the optimum business performance for the firm in real time.
Fourteen Strategic Brand Consulting has fine tuned its Brand align package to specifically cater to these necessities. Mr. Arjun Ganesan, Director of Business Development at Fourteen says, " Our new HR & Brand Alignment program - HUMAN SYNC - is targeted to help such companies. The program is about teaching human resources why they need to do, what they are instructed to do." Fourteen's new brand touch point strategy suggests that a branded HR program, can perform actions that can, not only provide a creative twist to the internal branding, but also resonate with visual cues that can transform their habitat.
Mr. Mathew, Creative Head adds, "In a world where a unique proposition can give that extra edge to making or breaking a deal, a branded human resource can empower the business development team to new realms in business." The in-house HR team can effectively use it as a yardstick to benchmark and make quantitative as well as qualitative comparisons internally.
In view of this venture, Fourteen Strategic Brand Consulting have added over 50 years of experience in International HR operations to their arsenal - Ms. Anita Raj, Managing Director, Sign Talents Inc. and Mr. Montgomery , a global citizen in the area of HR consulting. Mr. Montgomery will bring expertise, to work with organizations at a design level to help them make subtle, non-invasive campaigns that are expected to provide significant business advantages to these companies.
Ms. Anita Raj, with extensive experience with the UN, World Congress and other reputed projects quoted, "The reason the HUMAN SYNC program works so well is because, its target audience is two fold. While working on the vision alignment among employees, the program also builds employer pride and professional recognition. '
Fourteen's HUMAN SYNC program is a perception based, touch point strategy. Fourteen delivers key business guided components such as HR story, creative design and multilingual video and new media supplements. Fourteen Strategic Brand Consulting can be found online at http://www.14inc.com
Fourteen Strategic Brand Consulting has fine tuned its Brand align package to specifically cater to these necessities. Mr. Arjun Ganesan, Director of Business Development at Fourteen says, " Our new HR & Brand Alignment program - HUMAN SYNC - is targeted to help such companies. The program is about teaching human resources why they need to do, what they are instructed to do." Fourteen's new brand touch point strategy suggests that a branded HR program, can perform actions that can, not only provide a creative twist to the internal branding, but also resonate with visual cues that can transform their habitat.
Mr. Mathew, Creative Head adds, "In a world where a unique proposition can give that extra edge to making or breaking a deal, a branded human resource can empower the business development team to new realms in business." The in-house HR team can effectively use it as a yardstick to benchmark and make quantitative as well as qualitative comparisons internally.
In view of this venture, Fourteen Strategic Brand Consulting have added over 50 years of experience in International HR operations to their arsenal - Ms. Anita Raj, Managing Director, Sign Talents Inc. and Mr. Montgomery , a global citizen in the area of HR consulting. Mr. Montgomery will bring expertise, to work with organizations at a design level to help them make subtle, non-invasive campaigns that are expected to provide significant business advantages to these companies.
Ms. Anita Raj, with extensive experience with the UN, World Congress and other reputed projects quoted, "The reason the HUMAN SYNC program works so well is because, its target audience is two fold. While working on the vision alignment among employees, the program also builds employer pride and professional recognition. '
Fourteen's HUMAN SYNC program is a perception based, touch point strategy. Fourteen delivers key business guided components such as HR story, creative design and multilingual video and new media supplements. Fourteen Strategic Brand Consulting can be found online at http://www.14inc.com
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