June 22, 2007 (Press Release) --
Quickly Shrink Your Waistline, Lose Body Fat, Eliminate Low Back Pain And Develop A Stunning Set of Six Pack Abs While Gaining Strength, Muscle Tone And Raw Athletic Power At The Same Time…
Even If You've Been Out Of Shape For Years… Even If You Have 100 Pounds Or More To Lose… Even If You're Laid Up With Low Back Pain…
I Can Show You How To Flatten Your Abs… And You Can Learn The Secrets Today, Right Here On This Web Page
Now You Can Have Strong, Athletic, Rock-Hard Abs (No Sit Ups Required!!!)
My system is unique because it doesn’t require hundreds of crunches or expensive equipment, and believe it or not, there’s not a single sit up in any of my workouts. Even more importantly, my program will not only give you the “six pack abs” you want, it will also give you a powerful, athletic midsection while reducing low back pain and loosening up stiff muscles and joints.
These techniques are not theories; they’ve been scientifically tested and proven in the sports training and rehabilitation world for decades. Although many of these methods have remained closely guarded secrets within the “inner circle” of elite strength coaches and physical therapists, I’ve now taken the complicated biomechanics, anatomy and physiology of abdominal reduction and translated it into a simple, practical, photo-filled guidebook to developing strong, rock-hard abs... that can be used by anyone!
Introducing… “FIRM AND FLATTEN YOUR ABS”: A Scientifically-Proven, Gimmick-Free Abdominal Program That Improves Form, Function and Fitness WITHOUT Sit-ups Or Expensive Machines
According to the latest statistics, $518 million dollars a year is made from the sale of exercise equipment through infomercials... and get this: $207 million of that is from abdominal machines alone!
If you add the sales of fat burning and “stomach slimming” supplements into the kitty, the total “abdominal” marketplace rises to a staggering $1.2 billion per year! (and I’m not even counting “diet programs!”)
The last time I surfed through the TV channels, I flipped through TWO infomercials for abdominal machines, and TWO diet programs all running at the same time. There are so many of them, that if you got suckered into every ab training or diet gimmick on the market today, you’d go broke faster than a lightning strike.
It’s bad enough that many of these ads and infomercials are telling blatant lies to sell their products and government agencies aren’t doing diddly squat about it, but what’s even worse is that…
These Ads Are Poisoning Your Brain With Dangerous Information!
This problem is so bad today, that my job of educating people has become like digging a trench in the sand with a sewing needle. You see, before I can even begin to teach you the TRUTH about getting muscular abs and losing fat, I have to UN-TEACH all the LIES, MYTHS and RUMORS.
This is one of the reasons I created this program, instead of just teaching one on one in my studio. The very first thing I do in FIRM AND FLATTEN YOUR ABS is to get all that garbage out of your brain, by revealing the 14 most common AB training myths.
Precision Muscle Testing & Evaluation - The Secret To Designing
Safe and Personalized Exercise Programs
The first thing I’ll do is show you a few tests you can use to quickly and easily evaluate your current abdominal strength and condition. If you jump in at the advanced level without building a foundation first, you could be asking for major trouble. If you’ve ever tried Swiss ball or “core” exercises and felt pain, that’s an indication that your body wasn’t ready for movements that advanced. I’ll teach you exactly where to begin – safely and for maximum effects – and reveal when you are ready to move to the next level.
Targeted Exercises For Every Muscle In Your Core
If you’re doing nothing but crunches or abdominal machines, you’re already plummeting down a slippery slope towards poor posture, muscle dysfunction and injury. Crunches are fine, but when was the last time you did a multifidus exercise? How about one for the transversus abdominus? What about your internal obliques? External Obliques? Spinal erectors? Do you even know where these muscles are located and how they function?
Do you do any exercises that help you integrate your arms, legs and core in a coordinated total body movement? Do you understand the difference between spinal flexion and hip flexion? Dynamic and Isometric contractions?
If the answer is no, then listen up: Even if you lose the fat, you will still suffer from a weak and distended lower abdominal area unless you strengthen ALL the muscles in your midsection (deep and superficial), collectively known as your “core.” This is why some people with low body fat still have protruding "pooch bellies."
44 Exercises, With Hundreds of Possible Variations So You'll NEVER Be Bored With Your AB Workouts Again!
There are literally HUNDREDS of exercises you can do for your abs and core. I’ve included 44 of them in my program to provide you with enough variety to keep you engaged and interested for a long time, without giving so many that you feel overwhelmed.
7 Levels of Workouts From Rank Beginner to Elite Athlete
You’ll get 7 workouts, each progressively more challenging; you simply jump in at the level based on your current condition. It’s also easy to create additional routines based on the numerous exercises and training principles I teach you.
Strengthen And Injury-Proof Your Lower Back With
Scientific Abdominal And Core Conditioning
You may have seen bodybuilders and fitness cover models with “six pack” abs that looked mighty impressive. However, appearances can be deceiving. “You’re only as strong as your weakest link” is clichéd but 100% true. Without a foundation of functional strength under the façade of “pretty” abs, you are vulnerable to muscle strains, disc herniations, Sciatic nerve pain or other injuries that could knock you out of commission for months.
My clients, on the other hand, have that incredible washboard-abs look AND the punch-proof stability, functional strength and raw power to back it up.
The Secret of Individualized Progression
And Scientific Exercise Sequencing
If you’re a beginner or if you have any injuries or physical limitations, you must work though the exercises in the proper sequence to develop muscle control, coordination and stability before moving to the advanced stuff. If you don’t even have the basics mastered, then following a routine you found in a magazine at random could be a disaster waiting to happen.
I’d love to be able to work with you in my studio in Tacoma, Washington, and in fact, if you’re local, feel free to call me for information at (253) 383-5370. However, the reality is, I don’t know you personally and I won’t get to meet most of the people who purchase this course online.
Since I can’t evaluate you in person – I’ve included guidelines in my program to show you how to test yourself for the proper starting level and to individualize your program. You’ll also know exactly when to make the move up to the next level.
Nutrition Secrets For Maximum Fat Loss And a Slim Waistline
Exercising without the right diet is like bailing water out of a boat with a thimble – it can be done, but it will take an awful long time…and if your “boat” has a hole in it, you may sink before you ever complete the chore.
Listen: Abdominal exercises do NOT burn fat. A caloric deficit is what burns fat!
That’s why I didn’t stop with just exercise. FIRM AND FLATTEN YOUR ABS is not a diet book, but it wouldn’t be complete without nutrition information. You’re kidding yourself if you think AB exercises are all it takes to get the waistline you want… You MUST eat properly!
You Can Be Certain That This Program Will Work For You If You Fall Into One Or More Of These Categories…
If you suffer from low back pain – I’ve helped hundreds of people rehabilitate lower back pain and all my routines are designed to armor-plate your core to protect you against future back problems.
If you are overweight – I will teach you how to reduce your body fat, even if you are large-framed and carrying excess weight. You’ll also learn basic exercises you can do regardless of your body size. Please note: If you’re overweight, Nutrition will be especially important for you, so this program is NOT the one for you if you’re unwilling to make changes to your lifestyle.
If you suffer from “Pooch Belly” - Do you seem lean in your arms and legs, but your lower abdominal region pokes out? This problem of “pooch belly” is only partially body fat related – If you have lazy core muscles – particularly your deep abdominal wall, your waist is going to keep on protruding no matter how low your body fat gets. I’ll show you how to fix this problem... diet alone wont do it and neither will crunches.
If you have stubborn fat deposits or cellulite – If you only need to lose 5, 10, 15, or 20 pounds, my program will show you how to drop that weight, even if it’s “stubborn fat”, “cellulite” or “the last 10 pounds” that you’ve never been able to lose before
If you’ve had a C-section or hernia operation – I will show you how to rehabilitate your abdominal region and regain your strength, starting with easy, gentle exercises… even if you’ve had surgery or your abdominal muscles have been cut open
If You’re Pre pregnancy, pregnant, or post pregnancy - You will learn how to get in shape before you get pregnant, how to stay in shape during your pregnancy, and how to quickly and easily regain your figure afterwards.
If you’re a golfer – All athletes will see results from this program, but if you’re a golfer, the results will really knock your socks off! You’ll enjoy athletic flexibility that will make your swing “butter smooth,” boost the distance of your drives, and gain maximum clubhead speed while increasing your accuracy
Even If You've Been Out Of Shape For Years… Even If You Have 100 Pounds Or More To Lose… Even If You're Laid Up With Low Back Pain…
I Can Show You How To Flatten Your Abs… And You Can Learn The Secrets Today, Right Here On This Web Page
Now You Can Have Strong, Athletic, Rock-Hard Abs (No Sit Ups Required!!!)
My system is unique because it doesn’t require hundreds of crunches or expensive equipment, and believe it or not, there’s not a single sit up in any of my workouts. Even more importantly, my program will not only give you the “six pack abs” you want, it will also give you a powerful, athletic midsection while reducing low back pain and loosening up stiff muscles and joints.
These techniques are not theories; they’ve been scientifically tested and proven in the sports training and rehabilitation world for decades. Although many of these methods have remained closely guarded secrets within the “inner circle” of elite strength coaches and physical therapists, I’ve now taken the complicated biomechanics, anatomy and physiology of abdominal reduction and translated it into a simple, practical, photo-filled guidebook to developing strong, rock-hard abs... that can be used by anyone!
Introducing… “FIRM AND FLATTEN YOUR ABS”: A Scientifically-Proven, Gimmick-Free Abdominal Program That Improves Form, Function and Fitness WITHOUT Sit-ups Or Expensive Machines
According to the latest statistics, $518 million dollars a year is made from the sale of exercise equipment through infomercials... and get this: $207 million of that is from abdominal machines alone!
If you add the sales of fat burning and “stomach slimming” supplements into the kitty, the total “abdominal” marketplace rises to a staggering $1.2 billion per year! (and I’m not even counting “diet programs!”)
The last time I surfed through the TV channels, I flipped through TWO infomercials for abdominal machines, and TWO diet programs all running at the same time. There are so many of them, that if you got suckered into every ab training or diet gimmick on the market today, you’d go broke faster than a lightning strike.
It’s bad enough that many of these ads and infomercials are telling blatant lies to sell their products and government agencies aren’t doing diddly squat about it, but what’s even worse is that…
These Ads Are Poisoning Your Brain With Dangerous Information!
This problem is so bad today, that my job of educating people has become like digging a trench in the sand with a sewing needle. You see, before I can even begin to teach you the TRUTH about getting muscular abs and losing fat, I have to UN-TEACH all the LIES, MYTHS and RUMORS.
This is one of the reasons I created this program, instead of just teaching one on one in my studio. The very first thing I do in FIRM AND FLATTEN YOUR ABS is to get all that garbage out of your brain, by revealing the 14 most common AB training myths.
Precision Muscle Testing & Evaluation - The Secret To Designing
Safe and Personalized Exercise Programs
The first thing I’ll do is show you a few tests you can use to quickly and easily evaluate your current abdominal strength and condition. If you jump in at the advanced level without building a foundation first, you could be asking for major trouble. If you’ve ever tried Swiss ball or “core” exercises and felt pain, that’s an indication that your body wasn’t ready for movements that advanced. I’ll teach you exactly where to begin – safely and for maximum effects – and reveal when you are ready to move to the next level.
Targeted Exercises For Every Muscle In Your Core
If you’re doing nothing but crunches or abdominal machines, you’re already plummeting down a slippery slope towards poor posture, muscle dysfunction and injury. Crunches are fine, but when was the last time you did a multifidus exercise? How about one for the transversus abdominus? What about your internal obliques? External Obliques? Spinal erectors? Do you even know where these muscles are located and how they function?
Do you do any exercises that help you integrate your arms, legs and core in a coordinated total body movement? Do you understand the difference between spinal flexion and hip flexion? Dynamic and Isometric contractions?
If the answer is no, then listen up: Even if you lose the fat, you will still suffer from a weak and distended lower abdominal area unless you strengthen ALL the muscles in your midsection (deep and superficial), collectively known as your “core.” This is why some people with low body fat still have protruding "pooch bellies."
44 Exercises, With Hundreds of Possible Variations So You'll NEVER Be Bored With Your AB Workouts Again!
There are literally HUNDREDS of exercises you can do for your abs and core. I’ve included 44 of them in my program to provide you with enough variety to keep you engaged and interested for a long time, without giving so many that you feel overwhelmed.
7 Levels of Workouts From Rank Beginner to Elite Athlete
You’ll get 7 workouts, each progressively more challenging; you simply jump in at the level based on your current condition. It’s also easy to create additional routines based on the numerous exercises and training principles I teach you.
Strengthen And Injury-Proof Your Lower Back With
Scientific Abdominal And Core Conditioning
You may have seen bodybuilders and fitness cover models with “six pack” abs that looked mighty impressive. However, appearances can be deceiving. “You’re only as strong as your weakest link” is clichéd but 100% true. Without a foundation of functional strength under the façade of “pretty” abs, you are vulnerable to muscle strains, disc herniations, Sciatic nerve pain or other injuries that could knock you out of commission for months.
My clients, on the other hand, have that incredible washboard-abs look AND the punch-proof stability, functional strength and raw power to back it up.
The Secret of Individualized Progression
And Scientific Exercise Sequencing
If you’re a beginner or if you have any injuries or physical limitations, you must work though the exercises in the proper sequence to develop muscle control, coordination and stability before moving to the advanced stuff. If you don’t even have the basics mastered, then following a routine you found in a magazine at random could be a disaster waiting to happen.
I’d love to be able to work with you in my studio in Tacoma, Washington, and in fact, if you’re local, feel free to call me for information at (253) 383-5370. However, the reality is, I don’t know you personally and I won’t get to meet most of the people who purchase this course online.
Since I can’t evaluate you in person – I’ve included guidelines in my program to show you how to test yourself for the proper starting level and to individualize your program. You’ll also know exactly when to make the move up to the next level.
Nutrition Secrets For Maximum Fat Loss And a Slim Waistline
Exercising without the right diet is like bailing water out of a boat with a thimble – it can be done, but it will take an awful long time…and if your “boat” has a hole in it, you may sink before you ever complete the chore.
Listen: Abdominal exercises do NOT burn fat. A caloric deficit is what burns fat!
That’s why I didn’t stop with just exercise. FIRM AND FLATTEN YOUR ABS is not a diet book, but it wouldn’t be complete without nutrition information. You’re kidding yourself if you think AB exercises are all it takes to get the waistline you want… You MUST eat properly!
You Can Be Certain That This Program Will Work For You If You Fall Into One Or More Of These Categories…
If you suffer from low back pain – I’ve helped hundreds of people rehabilitate lower back pain and all my routines are designed to armor-plate your core to protect you against future back problems.
If you are overweight – I will teach you how to reduce your body fat, even if you are large-framed and carrying excess weight. You’ll also learn basic exercises you can do regardless of your body size. Please note: If you’re overweight, Nutrition will be especially important for you, so this program is NOT the one for you if you’re unwilling to make changes to your lifestyle.
If you suffer from “Pooch Belly” - Do you seem lean in your arms and legs, but your lower abdominal region pokes out? This problem of “pooch belly” is only partially body fat related – If you have lazy core muscles – particularly your deep abdominal wall, your waist is going to keep on protruding no matter how low your body fat gets. I’ll show you how to fix this problem... diet alone wont do it and neither will crunches.
If you have stubborn fat deposits or cellulite – If you only need to lose 5, 10, 15, or 20 pounds, my program will show you how to drop that weight, even if it’s “stubborn fat”, “cellulite” or “the last 10 pounds” that you’ve never been able to lose before
If you’ve had a C-section or hernia operation – I will show you how to rehabilitate your abdominal region and regain your strength, starting with easy, gentle exercises… even if you’ve had surgery or your abdominal muscles have been cut open
If You’re Pre pregnancy, pregnant, or post pregnancy - You will learn how to get in shape before you get pregnant, how to stay in shape during your pregnancy, and how to quickly and easily regain your figure afterwards.
If you’re a golfer – All athletes will see results from this program, but if you’re a golfer, the results will really knock your socks off! You’ll enjoy athletic flexibility that will make your swing “butter smooth,” boost the distance of your drives, and gain maximum clubhead speed while increasing your accuracy

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