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A brief overview of Goji and the power of drinking Goji Juice.
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June 26, 2007 (Press Release) -- History

A Passion for Health, Naturally

When Ray Faltinsky was 15 years old, his life changed. He discovered that his mother, Martha, was ill with osteoporosis. Medical professionals advised that she would eventually be in a wheelchair. The Faltinsky family began to despair until Ray's older brother Ron, who was deeply involved in nutrition, made a special drink for Martha containing the nutrients vital to healthy bones. She agreed to try it, and slowly, over a period of months, the pain eased, and her mobility increased. When she returned to the doctor, the X-rays showed no evidence of this disease!

That single event began to shape Ray's passion for natural health, and fueled his desire to help people. So much so that when he graduated from Yale Law School, he knew he would never practice as a lawyer.

Together with his good friend Kevin Fournier, they founded FreeLife International to make that dream a reality. "We believed that we could build a company that would make a positive difference and would be a safe harbor for people who were looking for a permanent home," said Faltinsky.

Backed by 20 investors including famed investment guru, Anson Beard of Morgan Stanley/Dean Witter, and with leading nutritionist, and author of the greatest-selling nutritional book, The Vitamin Bible, Earl Mindell on their team in an exclusive relationship, Ray and Kevin launched FreeLife International in 1995. A few short years later, FreeLife was ranked by Inc. magazine as one of the fastest-growing, privately held companies in America.

The Secret of Himalayan Goji

In 1996, Earl Mindell met a prominent Asian healer who introduced him to the miraculous goji berry. He was so impressed by what he saw that he dedicated the next 7 years to unlocking the secret of this ancient Himalayan remedy.

Earl Mindell and his research team discovered that gojis 4 unique polysaccharides (LBP-1, LBP-2, LBP-3, LBP-4) act as Master Molecules in the body. Synergized together, they serve as directors and carriers of the instructions that cells use to communicate with each other. As a result, they are of great importance to the smooth functioning of virtually every cell in the entire body.

Most importantly, Earl Mindell discovered the fingerprint of the potent goji of legend that originated in the Himalayas. Thus, he was able to identify, isolate, and harvest only those special goji berries with the active principles in exact balance for the most powerful results. After continued research, FreeLife International and Earl Mindell found a way to capture its goodness in a 100% juice product, patterned after the ancient recipes and practices of the Himalayan people.

Changing Lives Around the World

In October of 2003, FreeLife International released Himalayan Goji ® Juice. As people enjoyed its goodness, stories of enhanced health and well-being began flooding into FreeLife Headquarters from throughout the world. The goodness of Himalayan Goji ® Juice crossed all cultural, national, and ethnic boundaries. It was changing lives and the time was ripe for international expansion. FreeLife began an aggressive expansion in 2004, launching into Australia, Philippines, New Zealand, Canada, Mexico, Dominican Republic, Trinidad, Antigua, Hong Kong, Singapore, St. Lucia, St. Kitts, Bahamas, and St. Martin.

It is said that the Himalayans were the first natural healers, and that one of their most prized possessions was the fruit of the native goji vine, which had been flourishing in the Himalayan valleys since the beginning of time. Today, we are the recipients of this priceless gift. Help us bring it to a waiting world!



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The natural Goji Juice secret from the Himalayas.

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