Communications giant & boutique ad agency establish a new competitive landscape for Long Islands “in-home” communications systems.
June 27, 2007 (Press Release) --
(New York, NY) --- Independent agency, The Romann Group has been hired by Verizon communications for creative support to its FiOS systems within special NY markets. The agency has created over 25 different pieces of work for FiOS through the use of unique aggressive campaigns that construct a future reality for current customers. TRG’s headlines have been geared to creating a way of life not just a service. Such headlines as, “We see the future, and built a network to accommodate it” or “HD sports so real you will have to wipe the sweat from your flat screen.” were wildly successful in the Long Island communities of Hicksville, Wantagh, and Lynbrook. This campaign has been spurred by a high level of opposition from “another” Long Island cable/internet provider, whose position in the community has been challenged by the highly competitive Verizon FiOS system. "Today, more New York residents have been given an outstanding, superior choice for their video entertainment,” said Monica Azare, Verizon senior vice president for New York and Connecticut. "No longer will customers be at the mercy of a single cable-TV company. They'll have Verizon FiOS TV.
Consumers can check online at www.verizon.com/fiostv to see if FiOS TV is already available in their area, or to request that Verizon contact them when FiOS TV becomes available. Customers also can call their local Verizon sales office or 1-800-880-2941.
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About The Romann Group
The Romann Group a full service-advertising agency whose signature is the creation of “ownable” brands and successful campaigns. TRG connects the functions of brand building, online marketing, direct marketing, mass advertising, and web development into seamlessly integrated marketing. TRG’s campaigns are based on human-centered ideas, “brandable” concepts that grow from a mature understanding of all types of consumer.
About Verizon
Verizon Communications Inc. (NYSE:VZ), headquartered in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving more than 59 million customers nationwide. Verizon's Wireline operations include Verizon Business, which operates one of the most expansive wholly owned global IP networks, and Verizon Telecom, which is deploying the nation's most advanced fiber-optic network to deliver the benefits of converged communications, information and entertainment services to customers. A Dow 30 company, Verizon has a diverse workforce of approximately 242,000 and last year generated consolidated operating revenues of more than $88 billion. For more information, visit www.verizon.com.
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Consumers can check online at www.verizon.com/fiostv to see if FiOS TV is already available in their area, or to request that Verizon contact them when FiOS TV becomes available. Customers also can call their local Verizon sales office or 1-800-880-2941.
Page 2 of 2
About The Romann Group
The Romann Group a full service-advertising agency whose signature is the creation of “ownable” brands and successful campaigns. TRG connects the functions of brand building, online marketing, direct marketing, mass advertising, and web development into seamlessly integrated marketing. TRG’s campaigns are based on human-centered ideas, “brandable” concepts that grow from a mature understanding of all types of consumer.
About Verizon
Verizon Communications Inc. (NYSE:VZ), headquartered in New York, is a leader in delivering broadband and other wireline and wireless communication innovations to mass market, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, serving more than 59 million customers nationwide. Verizon's Wireline operations include Verizon Business, which operates one of the most expansive wholly owned global IP networks, and Verizon Telecom, which is deploying the nation's most advanced fiber-optic network to deliver the benefits of converged communications, information and entertainment services to customers. A Dow 30 company, Verizon has a diverse workforce of approximately 242,000 and last year generated consolidated operating revenues of more than $88 billion. For more information, visit www.verizon.com.
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