In 2005 poker rake back programs started appearing on the Internet, affiliates lost players and poker rooms lost money.
June 27, 2007 (Press Release) --
Online poker began with the first real money poker room opening in 1998.
The advantages were many, poker players could now play up to ten times the number of hands per hour and pay a lower rake than live games.
Poker players enjoyed faster action and higher hourly profit rates.
By 2005 there was an estimated 1.8 million players playing at more than 250 online poker rooms.
Players became concerned with the amount they were spending on rake and most poker rooms seemed reluctant to drop their rake prices. Some players were spending more than $20,000 per month on rake alone.
In 2005 was the appearance of the first rake back program, where players could signup under an affiliate and get paid a share of the affiliate’s earnings.
Affiliates are people who get a percentage of the rake as compensation for advertising and recruiting new players to the poker room.
Because rake back affiliates were paying players to play at the poker rooms, they did not have to do much advertising at all to get clients.
Players were quitting their regular poker room accounts to sign up with a rake back affiliate.
Some poker rooms decided to ban the practice of offering cash incentives to sign up new players, only to have their players leave and sign up at new rooms.
Rake back affiliates were failing to attract new players for they had little or no money to spend on advertising. They were simply signing up the same players with new poker accounts.
Affiliates who did spend money on advertising often ended up losing clients to a rake back affiliate.
Even though there were these set backs, online poker continued to gain exposure though media and poker events like World Poker Tour and the World Series of Poker.
By 2006 there was an estimated 3 million online players, almost double that of the previous year. A new concept in poker marketing launched, paying affiliates high commissions up to 35% and paying players 50% rake back. This allowed for the advertising costs that affiliates incur, while insuring them that players will not be lost to other rake back programs.
More than 60 online poker rooms are already using this new concept of high rake back and affiliate commissions.
For further information on this new concept please refer to our website http://poker8.com
The advantages were many, poker players could now play up to ten times the number of hands per hour and pay a lower rake than live games.
Poker players enjoyed faster action and higher hourly profit rates.
By 2005 there was an estimated 1.8 million players playing at more than 250 online poker rooms.
Players became concerned with the amount they were spending on rake and most poker rooms seemed reluctant to drop their rake prices. Some players were spending more than $20,000 per month on rake alone.
In 2005 was the appearance of the first rake back program, where players could signup under an affiliate and get paid a share of the affiliate’s earnings.
Affiliates are people who get a percentage of the rake as compensation for advertising and recruiting new players to the poker room.
Because rake back affiliates were paying players to play at the poker rooms, they did not have to do much advertising at all to get clients.
Players were quitting their regular poker room accounts to sign up with a rake back affiliate.
Some poker rooms decided to ban the practice of offering cash incentives to sign up new players, only to have their players leave and sign up at new rooms.
Rake back affiliates were failing to attract new players for they had little or no money to spend on advertising. They were simply signing up the same players with new poker accounts.
Affiliates who did spend money on advertising often ended up losing clients to a rake back affiliate.
Even though there were these set backs, online poker continued to gain exposure though media and poker events like World Poker Tour and the World Series of Poker.
By 2006 there was an estimated 3 million online players, almost double that of the previous year. A new concept in poker marketing launched, paying affiliates high commissions up to 35% and paying players 50% rake back. This allowed for the advertising costs that affiliates incur, while insuring them that players will not be lost to other rake back programs.
More than 60 online poker rooms are already using this new concept of high rake back and affiliate commissions.
For further information on this new concept please refer to our website http://poker8.com
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