Does your business need leads? If so, here is how to "acquire" them - sensible strategy, Part 2.
July 23, 2007 (Press Release) --
Well, I kind of left you hanging last time, but I’m sure some of you are bound to have seen the complete saturation of the ‘net recently, with everything and then some, that you’d ever hope to see in one lifetime about leads to increase your business revenue. But, continuing as if I didn’t notice (after all, I promised)………
Discussion left off with giving mention to a company this writer discovered last year, named Veretekk. I mentioned that the organization’s philosophy is really that of its leaders, Tom Prendergast and Mike Darling. They are the co-owners, driving force behind, and the CEO and President of the marketing phenomenon known as Veretekk. I mentioned how they are not trying to get rich from the endeavors of Veretekk, but actually giving back to the small-business person and entrepreneur communities of the Internet marketing world. As of this writing, there are over 20 separate marketing tools (they call them market portals) through which a business can increase its online presence, the leads it generates, and thereby the amount of revenue produced.
Use of most of the individual tools is still free, as is a Veretekk silver membership. (Personally, I don’t know how they do it, or how long they can continue such a practice.) And a few of their tools have a free part and a premium part. For example, one can get a Vereconference room (true state-of-the-art web-conferencing including dial-up capable VOIP! – none of this long distance, tying up your phone line “crap” for the audio portion - like so many popular “online conferencing solutions”) for free for up to 3 people. But for a pocket change “premium”, one can own a larger room for a month of unlimited usage.
So, continuing where our teaser on Leadsomatic left off last time. It is also one of Veretekk’s marketing tools that has both free and “premium” parts. “Premium” is in quotes, because of the pittance they charge. (I told you, they can’t get rich from this – it’s giving back!) For free – you can submit your business’ website to the top 40 search engines. For free – you can check the popularity of your keywords against those same search engines. And the “premium” feature allows you to advertise your business/website to over 2 (B)illion other websites across the vast reaches of the Internet – virtually all of the sites currently capable of taking remotely submitted ads. Oh, the “premium”? $10 USD for a whole month – using it as much as you want.
If your business is “offline”, doesn’t it have a website too? Do you realize what kind of exposure this gives your business? The search engine “spiders” go crazy over all the links (2 Billion), your website is suddenly “on the map”, and soon people down the street, across town, and in Timbuktu, all know your business exists. And when the responses start rolling in, they are exclusive leads (yours only), they are fresh, they are targeted (hey, you placed the ads!), and they are responsive (well, they just responded once, why not again?) Is this pure genius, or what?! YOU generated leads from your own marketing tool, and these leads are of the best kind! No one can buy this quality of leads from any list – at any price.
Perhaps now you begin to understand what all the excitement is about over Leadsomatic recently. It was easy for this writer to get excited about Veretekk just by finding that there are genuinely caring and helping people and companies out there (how rare is that?!). But when learning about some of the individual tools they offer, and what they can do for your business, the level of excitement can go off the charts!
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Discussion left off with giving mention to a company this writer discovered last year, named Veretekk. I mentioned that the organization’s philosophy is really that of its leaders, Tom Prendergast and Mike Darling. They are the co-owners, driving force behind, and the CEO and President of the marketing phenomenon known as Veretekk. I mentioned how they are not trying to get rich from the endeavors of Veretekk, but actually giving back to the small-business person and entrepreneur communities of the Internet marketing world. As of this writing, there are over 20 separate marketing tools (they call them market portals) through which a business can increase its online presence, the leads it generates, and thereby the amount of revenue produced.
Use of most of the individual tools is still free, as is a Veretekk silver membership. (Personally, I don’t know how they do it, or how long they can continue such a practice.) And a few of their tools have a free part and a premium part. For example, one can get a Vereconference room (true state-of-the-art web-conferencing including dial-up capable VOIP! – none of this long distance, tying up your phone line “crap” for the audio portion - like so many popular “online conferencing solutions”) for free for up to 3 people. But for a pocket change “premium”, one can own a larger room for a month of unlimited usage.
So, continuing where our teaser on Leadsomatic left off last time. It is also one of Veretekk’s marketing tools that has both free and “premium” parts. “Premium” is in quotes, because of the pittance they charge. (I told you, they can’t get rich from this – it’s giving back!) For free – you can submit your business’ website to the top 40 search engines. For free – you can check the popularity of your keywords against those same search engines. And the “premium” feature allows you to advertise your business/website to over 2 (B)illion other websites across the vast reaches of the Internet – virtually all of the sites currently capable of taking remotely submitted ads. Oh, the “premium”? $10 USD for a whole month – using it as much as you want.
If your business is “offline”, doesn’t it have a website too? Do you realize what kind of exposure this gives your business? The search engine “spiders” go crazy over all the links (2 Billion), your website is suddenly “on the map”, and soon people down the street, across town, and in Timbuktu, all know your business exists. And when the responses start rolling in, they are exclusive leads (yours only), they are fresh, they are targeted (hey, you placed the ads!), and they are responsive (well, they just responded once, why not again?) Is this pure genius, or what?! YOU generated leads from your own marketing tool, and these leads are of the best kind! No one can buy this quality of leads from any list – at any price.
Perhaps now you begin to understand what all the excitement is about over Leadsomatic recently. It was easy for this writer to get excited about Veretekk just by finding that there are genuinely caring and helping people and companies out there (how rare is that?!). But when learning about some of the individual tools they offer, and what they can do for your business, the level of excitement can go off the charts!
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